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French creator Léna Situations swapped long-time partner Adidas for ASICS in the final season of her ‘Vlogs d’août’, turning daily episodes into a wildfire fundraiser.

As wildfires spread across the Gironde and Aude, brands from TotalEnergies to Tesla, Decathlon and La Banque Postale stepped in with practical help — a live test of brand solidarity.

Nestlé Waters brand Vittel moved from roadside visibility to participation at the Tour de France with ‘Virage Vittel’ and a Strava challenge that drew 204,000+ riders in 2025.

LFP Media has relaunched Ligue1+ as ‘the French football platform’ with more matches, a free Sunday magazine and YouTube clip rights — rebuilding a paying audience after the DAZN collapse.

LVMH-owned daily Le Parisien reported a record €71.3m net loss for 2025, nearly double the prior year, as print sales fall below 25,000 copies a day.

Eurostar has launched an official app inside ChatGPT to search routes, times and fares — a bet on surging AI-driven traffic as agentic search reshapes how travel is booked.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

VINCI's H1 2026 — order intake up 8% to a record book, EPS up 11% — is a masterclass in how B2B and infrastructure brands really market: proof, people and touchpoints.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.

Meta appealed France's order to reopen 'droits voisins' negotiations with publishers — opening a second front after Google in France's platform-payment fight.

RECMA's France 2025 ranking keeps Havas Media No.1 at 14.5% as Zenith overtakes Starcom and iProspect enters the top five — the French media-agency pecking order.

France Televisions posted record Tour de France Femmes audiences — a 32.9% share and 23.2m viewers — strengthening the commercial case for women's sport.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.

Lacoste has turned its crocodile into the animated hero of a 1980s-anime-style summer series on Instagram — a lesson in why heritage brands are casting their logos, not just stamping them.

From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold — and marking Disney+'s arrival in French live sport.

Heroes Media has sold the French magazine VSD to entrepreneur Vianney d'Alançon, the man behind a Puy du Fou-style historical park — a rare profitable print title changes hands.

Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.

French cinemas drew 17.53m admissions in July 2026 — up 22.6% year on year and near pre-Covid levels — powered by Nolan's 'The Odyssey' and 'Spider-Man: Brand New Day'.