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Marketing Minute


Pinterest bets on London with a new retail HQ
Pinterest has opened a new London headquarters at Oxford Circus, positioning the UK at the centre of its shopping-focused advertising strategy.
Aug 52 min read


Domino's pays diners to beta test its new app and website
Domino's is paying customers a $5 coupon to test its relaunched app and website — no feedback required — underscoring that digital ordering now drives the bulk of its US business.
Aug 42 min read


FTC sues Hims & Hers over sharing health data with ad platforms
The FTC, with California and Utah, has sued Hims & Hers for allegedly sharing sensitive health data with ad platforms including Meta and Snap — a stark warning on first-party data in ad targeting.
Aug 43 min read


Deliveroo Media opens its order tracker to programmatic ads
Deliveroo's most-viewed screen — the Order Tracker — is now buyable programmatically through Google Ad Manager, opening one of retail media's highest-attention placements to the open market.
Aug 43 min read


X and WFA end their two-year GARM war — what it means for brand safety
The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.
Aug 43 min read


Reddit's ad revenue leaps 64% to $762m — but Wall Street wanted more
Reddit's Q2 2026 advertising revenue jumped 64% to $762m as AI ad tools scaled, yet shares fell on softer US user growth — a lesson in the gap between ad momentum and market expectations.
Aug 33 min read


Apple quietly rewrites its ad terms to reach beyond its own apps
Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.
Jul 303 min read


UK online sales hit their highest share since 2021 — what June's ONS data means
Online shopping reached 29.4% of all UK retail spending in June 2026 — the highest since April 2021 — as online values jumped 14.4%. E-commerce is re-accelerating, and budgets should follow.
Jul 302 min read


Meta's Q2 ad revenue hits $59.4bn — and UK advertisers will feel the CPM heat
Meta's Q2 2026 advertising revenue rose 27% to $59.4bn, but the number UK marketers should watch is the 12% jump in price-per-ad. Here's what auction inflation means for your budgets.
Jul 303 min read


LinkedIn’s data: five ad variants lift CTR 20% — test, don’t just spend
LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.
Jul 293 min read


Google's Q2 ad revenue jumps 14.5% as AI reshapes Search
Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.
Jul 243 min read


Epsilon gives brands more control over retail media — and a shot at AI shoppers
Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear
Jul 234 min read


Meta switches on ads in WhatsApp — what marketers need to know
Meta has begun rolling out ads inside WhatsApp for the first time, placing Status ads and Promoted Channels in the Updates tab — a landmark moment for one of the last big ad-free apps.
Jul 222 min read


Reddit's ad engine roars — and now it wants Google's search budgets
Reddit's advertising revenue is climbing sharply as the platform leans into contextual targeting and high-intent communities — and a new search ads product is taking direct aim at budgets that usually flow to Google.
Jul 222 min read


Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
Jul 222 min read


Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 202 min read


LinkedIn named the top-performing B2B ad platform, new research finds
New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.
Jul 202 min read


Meta unveils new AI advertising and creative tools at Cannes Lions
Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.
Jul 202 min read


EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 202 min read


UK ad spend set to break £50bn for the first time in 2026
AA/WARC forecasts double-digit momentum carrying the UK advertising market past a landmark £50bn figure in 2026.
Jul 203 min read
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