All Marketing knowledge

McDonald's is building a retail media network selling ads on drive-thru order boards across 450 US restaurants, with a reported $1bn revenue ambition.

The IAB UK's new Digital Dividend report says digital advertising could inject up to £242bn and create 1.2 million jobs by 2035 — if government backs skills, regulation and investment.

Germany's OVK has raised its 2026 forecast: digital advertising is set to grow 13.8% to nearly €9bn, with video overtaking to become the market's largest format.

Bonial, Marktguru and Shopfully launch a joint initiative (IDH) to move German retailers from print leaflets to measurable digital retail media — and reveal the real barrier to European ad independence.

The European Media Marketplace, a cross-border alliance to counter global gatekeepers, has appointed industry veteran Christophe Parcot as Non-Executive Chairman.

Google has launched an 'ad detection' tool that lets marketers better assess how their ads actually appear and perform inside Chrome.

Electronic Arts is bundling advertising across its game franchises to make a bigger, simpler pitch to brands chasing gaming's hard-to-reach audiences.

Affiliate platform Howl has sold its creator division to Taboola's Connexity, refocusing on publisher relationships amid the creator economy's payment and profitability pressures.

Pinterest has appointed a new managing director for the UK and Ireland, underlining the platform's push to convert cultural relevance into advertiser revenue.

S4 Capital's Monks Germany is heading into a 'restart' amid reported turbulence. Why agency stability is a procurement criterion, not just a nice-to-have.

France's ad-tech is building a 'sovereign' first-party identity layer as cookies fade. Why owning your identity infrastructure is the new source of leverage.

French ad spend grew 5.6% in H1 2026 - but 3% of advertisers take 80% of digital. Why smaller brands win on distinctive creative, not by outbidding the giants.

OpenAI has appointed its first EMEA advertising lead - a clear sign ChatGPT ads are heading to the UK and Europe. Here is what it means for marketers.

Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.

The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.

Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.

Ace Hardware's RedVest Media added weather-triggered programmatic ads — auto-serving generator or fan promos when local forecasts spike — plus DoorDash, influencer and measurement tools.

OpenAI says its ChatGPT advertising business reached a $1 billion annualized run rate about 200 days after launch, and is rolling out self-serve access in Europe.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

Two telecoms rivals have pooled their permission-based mobile audiences into a single 11.5-million-strong SMS and RCS advertising offer — and the engagement numbers are hard to ignore.