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Marketing Minute
UK TV’s tale of two markets: linear stalls as addressable jumps 15.5%
The latest AA/WARC Expenditure Report shows UK ad spend hit £11.7bn in Q1 2026 (+9.3%). But TV’s 0.8% headline hides a split: linear flat, addressable up 15.5%.
Jul 313 min read
Netflix overtakes the BBC as the UK's first-choice screen — Ofcom Media Nations 2026
Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.
Jul 303 min read
Connected TV & Streaming Advertising: The UK Guide (Updated Weekly)
A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.
Jul 223 min read
Comcast's Universal Ads lands in the UK with ITV, Channel 4 and Sky
Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.
Jul 222 min read
Video budgets hit strongest level in almost two years
Video is the standout winner in the latest IPA Bellwether as marketers back moving-image formats across social and connected TV.
Jul 202 min read
Fox to buy Roku in $22bn deal that reshapes connected TV
A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.
Jul 203 min read
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