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Streaming took 48.7% of US national TV ad spend in Q3 2026, inches from overtaking linear - but it is still buying far fewer eyeballs per dollar.

Tito's Handmade Vodka marks three decades with 'A Moment of Gratitude', a four-film campaign from Arts & Letters that turns the brand's scrappy Austin origin story into a thank-you note.

An autumn forecast from German industry body Vaunet shows streaming revenue overtaking linear TV and radio for the first time, with just four platforms taking nearly three-quarters of video-streaming ad money.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

Netflix posted 12% revenue growth in Q3 2026, its slowest in three years, and told investors it is 'not satisfied' as advertising revenue surged roughly 80% but still missed internal targets.

Premium streaming inventory used to mean big budgets and a media agency. M6 is handing the keys to small businesses for a four-figure sum.

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

The Television Academy is moving the Primetime Emmy Awards from broadcast TV to Amazon's Prime Video in a six-year deal starting 2027, a landmark shift of a tentpole live event to streaming.

A German study by Rakuten TV Enterprise and Omnicom Media finds multiple connected-TV ad contacts sharply outperform a single pre-roll on recognition and recall.

Munich adtech firm Crossvertise has launched a self-service HbbTV planner that lets small advertisers plan, optimise and book regional addressable TV campaigns from €5,000.

AdImpact projects 2026 US midterm ad spending will hit a record $11.6 billion, roughly $400 million more than the entire 2024 presidential cycle, with broadcast dominant but connected TV surging.

Paramount's David Ellison has named Mattel CEO Ynon Kreiz co-CEO of the combined Paramount and Warner Bros. Discovery, setting leadership for a US media giant.

Best Buy Ads is launching CTV inventory, multi-touch attribution and AI tools, positioning itself as 'the next generation of commerce TV'.

Vivendi/Canal+'s Dailymotion has retired 'Dailymotion Advertising' and relaunched its B2B operation as Dailymotion Business, unifying four units under its 'Ray' video-intelligence OS.

Corporate wellness platform Wellpass, formerly Gymlib, has appointed EDG's media agency Lift to run its media strategy, betting on connected TV and sport podcasts to reach employers.

WARC's 'Health of Creativity' analysis finds TV's role as the lead channel in the world's top award-winning campaigns has fallen sharply over a decade.

German broadcaster Seven.One Media is partnering with Criteo and Kleinanzeigen on new data deals designed to make its TV advertising more addressable and measurable.

Two-thirds of Americans game every week, yet gaming captures a tiny slice of ad budgets — an 'unstable equilibrium' that echoes connected TV's early years, industry leaders warned at IAB PlayFronts.

The IAB has lifted its 2026 US ad-spend growth projection to 12.3%, with social media, connected TV and commerce media leading and linear TV the only channel in decline.

Nielsen has shifted its Streaming Content Ratings from weekly to daily delivery and halved the delay on its public Streaming Top 10, closing the measurement-speed gap with linear TV.