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BBDO Germany has installed Ina Behrendt as Chief Creative Officer at holding level, reshuffling creative leadership barely a year after the last change.

Brown-Forman has expanded its remit with UK social and creator agency TSA, adding Gin Mare and Chambord as advertisers route premium-brand budgets to specialists.

Content-marketing specialist Storyboard has retained Porsche's 'Christophorus' customer magazine account after a competitive pitch — a reminder that owned magazine media is still one of the most durable premium-brand marketing tools.

Publicis Groupe is pitching for both Coca-Cola and PepsiCo simultaneously — an unprecedented conflict bet from Paris that will test whether modern holdcos can genuinely wall off competing accounts.

Legacy US canned-tuna brand StarKist has consolidated its marketing at independent agency Tombras, which will lead a fall brand platform aimed at making 65-year-old mascot Charlie the Tuna culturally relevant again.

Adweek's investigation reveals Omnicom offloaded at least 468 engineering and product staff behind its Omni AI platform to third-party contractor Endava in June and July 2026 — even as CEO John Wren was publicly touting Omni as the group's client-facing AI centrepiece.

Median UK agency bonuses fell 14% in the last financial year according to new Campaign data — a big real-terms cut for creatives and account teams already feeling the pinch of flat billings and higher costs.

Hong Kong's AS Watson has moved Superdrug's UK media planning and buying off WPP's Mindshare, ending an incumbency that dated back to 2013 and heaping fresh pressure on the world's biggest media agency.

Asahi-owned Peroni Nastro Azzurro has handed its global creative account to Havas after a competitive pitch that started in April, ending a two-year McCann relationship and consolidating Asahi brand duties inside a single holdco.

Ikea's biggest franchisee, Ingka Group, has launched a global media review that puts Dentsu's iProspect and WPP Media's Mindshare on the line — after a spring RFI turned into a full pitch this month.

German agency Kirmes has launched a talent-representation arm, ‘You Get The Sundae’, matching brands with creators by cultural fit — a move to capture influencer budgets in-house.

Grey Germany has won Chinese automaker Changan’s European brand-communications account — positioning a German agency as the launchpad for a Chinese OEM’s European push.

Düsseldorf agency Unbound Media — the rebranded former Crossmedia — has won the eight-figure Sachsenlotto media account, a stabilising win as it rebuilds.

French agency 14Septembre has launched a dedicated fashion-and-beauty practice spanning desirability, influence and generative AI — a bet on category specialisation.

French reverse-mortgage lender Arrago has appointed Sweetpunk to define its entire B2C brand system and product architecture — a rare summer new-business win in consumer finance.

Dentsu is weighing cutting up to 160 overseas legal entities and slashing HQ costs 30% by 2028 as its turnaround stalls and AI reshapes agency operations.

A former GroupM executive has amended his US lawsuit against WPP, citing a Sony investigation he says found $350m of client media rebates were retained. WPP calls the claims baseless.

Digital agency Dept has strengthened its DACH management with Franzis Heusel and René Dalock as previous executive Lünenbürger-Reidenbach departs — the latest agency reshuffle in Germany.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

Formula 1's 'Five Lights', narrated by Colin Farrell via agency Wing, is a cinematic mid-season push anchored in Times Square — F1's continued courtship of US fans.