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PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.

RECMA's France 2025 ranking keeps Havas Media No.1 at 14.5% as Zenith overtakes Starcom and iProspect enters the top five — the French media-agency pecking order.

The Ambition named ex-DB Schenker brand lead Sophie Käppele its first Head of Strategy & Innovation — client-side talent crossing into agency strategy.

Havas Media retained and expanded Hermes Arzneimittel's account after a multi-stage pitch, adding econometric modelling — media competing on proof, not just buying clout.

Generation Media has added a group strategy director — a sign the kids-and-family media niche is defending its expertise against generalist buying.

Publicis London has hired creative directors David Anderson and Ian Brassett — a talent-side signal the network's UK flagship is chasing creative reputation.

Sekonda has appointed VCCP as its creative agency after a pitch — another win for 2026's busiest UK new-business machine.

St Luke's retained South Western Railway and launched 'Spread your wings again', reviving its CGI 'bird-fluencers' — a lesson in protecting distinctive assets.

IPG Mediabrands agency Initiative widens its German leadership as the Omnicom-IPG merger reshapes the media landscape.

Frankfurt utility Mainova keeps incumbent media agency Dunkelgrün after a multi-stage pitch — a lesson in defending the client you already have.

Hamburg agency TankTank wins an EU-wide tender to run Bioland's three-year 'Grenzenlos Bio' organic campaign.

Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.

The agency Markenzeichen has won the marketing account for Fraport, operator of Frankfurt Airport — a win that spotlights the steady value of corporate and infrastructure brand work.

VML Germany's chief creative officer Simona Suman has left — and the agency won't replace the role directly, a small move that reveals how WPP's networks are reshaping creative leadership.

Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.

L&C New York has repurchased the minority stake held by Germany's Serviceplan Group, ending a three-year partnership and returning the creative shop to full independence.

Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.

Cologne agency Denkwerk has been appointed to handle brand experience for juice maker Eckes-Granini, the company behind granini and hohes C.

Berlin agency Lit Create has won Deutsche Kreditbank's strategic brand development account, a notable branding mandate for one of Germany's largest direct banks.

Hamburg agency Grabarz & Partner has ended its roughly decade-long partnership with Porsche, turning a painful account loss into a dignified industry moment as Serviceplan takes over.