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Stagwell CEO Mark Penn is doubling the holding company's new-business team and plans to add around 1,000 staff, escalating the fight for accounts among holdcos.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.

Bübchen and Antoni Soap release a new wave of the Supersanft platform, starring dancing hip-hop babies. Marketing Minute on selling the feeling, not the feature, in a boring category.

Publicis's first Vodafone Germany work, Glasfaser@Home, reframes the brand around fibre broadband through young couples moving in together, a lesson in selling the moment, not the megabits.

Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.

German discounter KiK has handed its international brand communications across 14 European countries to Factory — which will produce its TV commercials entirely with AI before human teams refine them.

Gen Kobayashi, group chief strategy officer at M&C Saatchi Group UK, is departing after little over a year — a fresh jolt of senior churn as the group pushes through its turnaround.

Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.

Specsavers' 'The Testlist' taps 90s club culture and Groove Armada to nudge the over-50s rave generation into free hearing checks. Here's why the audience insight is so sharp.

Jung von Matt has built MINI's first major global campaign, 'Three Cars, One Dreamer' — a character-led storytelling platform. Here's why narrative branding is having a moment.

Audible's new global platform, 'Stories That Speak to You', sells the emotional power of deep listening — and was made by a brand-new in-house team. Here's what the in-housing bet means.

Lucky Generals has landed the creative account for Fred Olsen Cruise Lines, adding a well-loved British travel brand to its roster. Here's what the win means for cruise marketing.

Sky Bet has kicked off the Premier League season with 'The World's Gone Football', an Anomaly-made campaign starring Roy Keane and Micah Richards on a time-travelling romp. Here's our read on football's marketing land grab.

Sir Martin Sorrell's S4 Capital lifted first-half EBITDA 83% and declared its first dividend even as revenue fell — sending shares up as much as 26%. Here's what the cost-driven rebound means for the agency model.

WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.