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Marketing Minute
Only 45% of marketers say AI improves creative quality — new WARC study
A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.
7 hours ago3 min read
DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign
DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.
1 day ago3 min read
Nectar360 becomes first UK retail media network to win IAB Europe certification
Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta
5 days ago4 min read
99% of UK advertisers now use GenAI — but most are chasing the wrong prize
A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused
5 days ago4 min read
LinkedIn named the top-performing B2B ad platform, new research finds
New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.
Jul 212 min read
Research finds AI disclosure labels have little impact on ad performance
Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.
Jul 203 min read
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