All Marketing knowledge

New IPA TouchPoints data shows UK adults spend 44% of their commercial-media time alone, pushing brands toward context-aware, individualised planning over shared reach.

New research from B2B community Propolis finds most UK business leaders believe marketing overstates its contribution to revenue and needs to speak the language of business.

Boots has rolled out a new brand platform, 'Give It Some', celebrating life's beautiful and brutal moments and positioning the retailer as a support system across health, beauty and wellness.

Publicis Media's 'Wirksam kreativ' study finds 61% of Germans consider ad creativity important, with humour and unconventionality the top markers — ammunition against algorithmically safe sameness.

Alzheimer's Society has launched the second film in 'A Personal Appeal', shifting to a husband and carer — and pairing the emotion with the stark fact that only 23% of the public understand what dementia is.

Comscore has extended its AI Intelligence suite to measure sponsored ads inside ChatGPT — the clearest sign yet that the AI answer box is becoming a media channel.

A quarterly read on which brands are actually cutting through emotionally in Germany — and how the 2026 World Cup reshaped brand attention.

Libération has rehired Jean-Michel Lopes as director of its advertising régie, overseeing print, digital and events monetisation, with a pitch of 'attention over impressions'.

Snapchat has rolled out Unified Attribution to all app advertisers worldwide, claiming a 26% cut in cost per app acquisition in beta — a direct pitch to performance marketers.

Aldi Süd's 'Günstig ohne Bonus-App' campaign mocks the loyalty-app discounts of Rewe, Lidl and Edeka — and Lidl has hit back with a comedy spot, in a price-positioning battle experts say Lidl is winning.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.

The ANA released standardised retail media measurement guidelines with 40+ advertisers, proposing a 14-day attribution window — with Amazon notably absent.

Havas Media retained and expanded Hermes Arzneimittel's account after a multi-stage pitch, adding econometric modelling — media competing on proof, not just buying clout.

RAJAR Q2 2026: UK radio reached a record 51.1 million weekly listeners, and commercial radio's 40.2m audience now towers over the BBC's 30.9m — the widest gap of the RAJAR era.

Nielsen is taking ad-verification giant DoubleVerify private for about $2.15bn. Inside the deal, why measurement is consolidating, and what brands should do about vendor independence.

The GWA has revealed the shortlist for the Effie Awards Germany 2026, with 61 cases advancing across 21 categories and Jung von Matt leading the field.