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Prisma Media has become the first French press publisher to feed its first-party data into Nielsen's ID Graph, the engine behind Digital Ad Ratings measurement.

Ad-tech platform StackAdapt launched in-platform Economic Impact Measurement, connecting ad exposure to roughly $4 trillion in US consumer card-transaction data.

Out-of-home giant Outfront created a chief data officer role and filled it with IPG/UM veteran Huw Griffiths, as OOH races to prove measurable value against digital.

Nielsen's new Ad Intel AI turns fragmented competitive ad data into a conversational, real-time engine — and its Model Context Protocol integration hints at where media intelligence is heading.

A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.

DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.

Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta

A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused

New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.

Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.