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Salesforce is spending $5.66bn on Braze to own real-time customer engagement — the latest move in a buying spree that is reshaping the martech stack.

Regulators waved through Publicis's $2.2bn LiveRamp deal — but only behind a five-year consent order built to stop the holding company weaponising its data.

McDonald's is reviving a 1986 Halloween icon and bolting it to Disney's villains — a collectible play that runs on nostalgia and IP at once.

Anthropologie's holiday push trades gift-shots for homecomings — an emotional bet backed by a creator series and a last-minute DoorDash delivery play.

Absolut didn't book a one-off ad with Charli XCX. It signed a two-year partnership — a bet on sustained cultural relevance over a single viral hit.

Chipotle turned its takeaway bag into a 170-litre fashion object. The real target is a quietly lucrative menu line: digital-only Family Meals.

Taco Bell is handing a different celebrity the menu every week of National Taco Month — and dangling a $1 version to its app members as the hook.

The bank's customer chief says generative AI belongs nowhere near its brand — but everywhere in its fight against fraud.

The Uncommon co-founder and former Grey London chief takes the top honorary role at the design-and-creativity organisation.

The broadcaster's first all-Christmas classical station arrives in mid-October, fronted by festive talent including Aled Jones.

The cash-and-carry giant has turned its depots into advertising real estate in eight weeks — and it is part of a much bigger Tesco land grab in retail media.

Saatchi & Saatchi's first EMEA-wide push for the chain imagines what happens when the confidence of ordering exactly what you want spills out of the shop.

The brewer follows its embroidered 'Beer Tapestry' with a cinematic hero film that treats centuries of brewing as something worth showing off.

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

Search engines increasingly answer questions in place instead of sending clicks. Here is how to be the brand that gets quoted, not just the one that ranks.

A leadership reshuffle at Omnicom Media hands PHD's European business to its former Spain MD and elevates its outgoing EMEA chief to a global role.

Nielsen data shows a rising German ad market in September, reshuffled at the top as Edeka retreats and rivals and global brands lean in.

Facing cheaper private labels, the tea brand bets on mental-health positioning, a creator-fronted range and a 'Tea, Talk & Selfcare' podcast.

The EHI Marketing Insights Report 2026 shows AI content creation is now routine for retailers, and that many worry it is flattening their brand voice.

The insurer's social-first film casts its new ambassador in an action parody that openly mocks the used-car ads he has fronted since 2023.