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Hamburg soft-drinks brand fritz-kola launched a 'why not' relaunch shifting away from political activism toward personal freedom — and made its first use of Spotify audio ads.

Frankfurt private bank Metzler replaced its geometric wordmark with a handwritten logo derived from the owner family's historical signatures — a heritage brand betting on human warmth.

Audi named Martin Sander its new board member for Sales and Marketing, effective 1 October 2026, as VW Group reshuffles several top sales/marketing posts at once.

Mother Berlin localised Uber Eats' celebrity strategy, making German TV personality Bruce Darnell the face of its German campaign, replacing Hollywood's Jude Law.

Volkswagen launched the ad push for its ~€25,000 electric ID. Polo, with DDB Berlin leaning on humour and everyday practicality over tech specs.

France's rentrée 2026 splits between value and premium: Back Market, Primark, Le Bon Marché, Petit Bateau and Hatier show how brands are positioning for back-to-school.

The French public broadcaster launched a back-to-school self-promotion under the paradoxical line 'the screen that inspires screen-free time', riding the screen-time public-health wave.

Camping/holiday brand Homair launched a 'Service Après-Vacances' easing the mental load of returning from holiday, bundling partner offers and turning unread emails into discounts.

Libération has rehired Jean-Michel Lopes as director of its advertising régie, overseeing print, digital and events monetisation, with a pitch of 'attention over impressions'.

Kids-media publisher Unique Heritage Media introduced 'Tribu L'hebdo', a weekly print title for 8-12 year-olds, betting on print subscriptions in a screen-heavy world.

Brioche Pasquier's Pitch launched a back-to-school push via Les Gros Mots that ditches idealised classrooms for messy childhood reality, aiming to own the daily snack ritual.

Billionaire Xavier Niel, via NJJ Médias, is the frontrunner to acquire consumer magazine 60 Millions de Consommateurs from the state institute INC, which is being wound up.

Radio France's inter-union assembly voted to authorise a strike after management lined up a Valeurs Actuelles deputy editor for a France Inter slot — an editorial-independence flashpoint.

For its 70th anniversary, the child-protection charity dropped the 'SOS' to become 'Fondation Villages d'Enfance Ensemble', with a new logo by agency Lonsdale.

France's biggest classifieds platform, Leboncoin, is launching its first-ever TEDx, 'Habiter le monde qui vient', in Paris on 30 September — a brand-purpose play beyond transactional listings.

Publicis landed PepsiCo's global media business (which spent $3.4bn on advertising in 2025) without a formal pitch, and withdrew from the Coca-Cola global media review to take it.

Target's newly relaunched beauty assortment of ~40 new brands includes just two Black-owned brands, reigniting criticism after its earlier DEI rollback.

Around the 2026 US Open, non-sponsor brands like Evian, Sephora, eos and Lavazza blanketed New York with off-site activations — extending a tentpole moment into the city itself.

Mall giant Simon Property Group is pitching advertisers on first-party location and foot-traffic data from its properties, reframing 'retail media' to include the mall itself.

Ace Hardware's RedVest Media added weather-triggered programmatic ads — auto-serving generator or fan promos when local forecasts spike — plus DoorDash, influencer and measurement tools.