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Non-alcoholic beer leader Athletic Brewing named Dan Kleinman CMO and said it will spend 120% more on national media, as the NA category goes mainstream.

Stellantis global CMO Olivier François — architect of the Fiat 500 relaunch and 'Imported from Detroit' — is stepping down after roughly 18 years, becoming a strategic advisor.

Dr. Squatch and creator IShowSpeed kicked off a nine-week, $1 million gamified scavenger hunt across the US, UK, Canada and Australia, with QR codes at 4,000+ retail partners.

OpenAI says its ChatGPT advertising business reached a $1 billion annualized run rate about 200 days after launch, and is rolling out self-serve access in Europe.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

David Dinsmore, Director of Government Communications and former Sun editor, will leave on 30 September 2026 by mutual agreement, resetting the UK's biggest comms operation.

Greggs is recruiting a dedicated Head of Data & AI to move from experiments to production-ready 'agentic' AI, building on machine-learning work across supply chain and loyalty.

Craig Inglis — the marketer behind John Lewis's famous Christmas ads — has been named group chief customer officer at Teal Group, owner of toy retailer The Entertainer.

American Express and Sky Media built a three-week, social-first campaign around ex-F1 boss Guenther Steiner running a food stall to spotlight Amex Business Cards.

Premium yoghurt brand The Collective is going national with its debut masterbrand TV campaign via Bountiful Cow, concentrating spend on Channel 4, Meta and YouTube.

The ICO has fined Cardiff firm Elderly Aids Ltd £190,000 for making 758,053 unsolicited marketing calls to TPS-registered people — while selling call-blocking devices.

Havas is restructuring its UK business and elevating Patrick 'Paddy' Affleck to UK CEO across media and creative, deepening its single-'Village' integration bet.

The Mission Group is folding London agency Krow into Bray Leino, retiring the Krow brand to create a ~300-person integrated agency under CEO Kate Cox.

The ASA banned a Sports Direct 'up to 50% off' Puma ad over an inflated £45 RRP — and Frasers Group is publicly branding the watchdog 'fundamentally flawed'.

KitKat's viral 'Heist' campaign is being held up as a masterclass in reactive marketing — and the lesson isn't luck, it's decades of brand fundamentals making the improvisation land.

The 2026 Media Week Awards shortlist is out ahead of the 15 October ceremony — a snapshot of the UK media work the industry rates most highly, and a useful read on where media thinking is heading.

The legal battle between WPP and ex-employee-turned-whistleblower Foster has escalated, with the holding company moving to allege misconduct and seek sanctions — putting holdco governance in the spotlight.

Germany's statutory health insurers are among the country's biggest advertisers — but a funding reform and a public 'premiums, not posters' backlash are forcing a reckoning that will ripple through the ad industry.

German challenger Ahead is using community and creators to push its lower-sugar sweets out of D2C and into the mainstream confectionery aisle — a playbook for scaling into retail.

Chinese carmaker Omoda has become the first automotive partner of Valorant Esports EMEA, using the VCT Barcelona finals to debut its Omoda 4 before the car even goes on sale.