All Marketing knowledge

A cult sandwich that has been on sale in Germany since 1989 is leaving the permanent menu, as McDonald's leans into rotating limited promotions.

The discounter's worldwide creative account has reached a two-horse final round, and its long-standing agency Antoni has already told staff it is out.

The Nestlé coffee brand took over a small town in the Marne for one morning — and turned a shared breakfast into a national stunt.

The brewer wants choosing a pub to feel as effortless as picking your next box-set binge — and it is betting free pints will get you off the sofa.

How Merx built F Martini Building a clean, conversion-focused website — led by roofing, powered by a cost calculator, and designed to turn North London homeowners into booked surveys.

How Merx built a fast, no-nonsense website for Love Grabs — a London grab-hire, muck-away and aggregates operator whose customers decide in seconds.

How Merx designed and built a trust-first website for Berati Construction — a London contractor whose portfolio runs from Chelsea refurbishments to new-build care homes and mosques.

Merx helped London's Tas Restaurants grow Google Ads revenue 81% and total conversions 428% with AI Max and Performance Max — a win Google turned into an official case study.

Ford and agency Born Social built a campaign around a simple truth — the Transit is genuinely everywhere — using real-world footage instead of a polished shoot. A lesson in confident simplicity.

Fenty Beauty tapped creator Lyas and his live 'Watch Party' format to launch a product around Paris Fashion Week — a smart lesson in borrowing a cultural moment you don't own.

Netflix held its first upfront in France, promising advertisers more effective, attention-led advertising as it chases a multi-billion ad business. Here's what it signals.

More customers are asking AI assistants what to buy and where to go. Here's how to make sure your business is the one they recommend.

Halloween is one of the easiest seasonal hooks for a small business — if you play to atmosphere and creativity rather than spend. Here's how to make it work on a shoestring.

Germany's Sparkasse is using a stand-up comedian to tell stories about financial hardship — a bold bet that humour is the way to make an awkward, anxious topic approachable.

Lindt is replacing top leaders amid soaring cocoa costs and softer sales — a high-stakes test of whether a premium brand can keep charging more when shoppers are counting every penny.

Mercedes-Benz has extended its bespoke Omnicom agency, Team X, to 2029 — a vote of confidence in the 'custom agency' model quietly reshaping how big brands buy marketing.

Under new CMO Susan Schramm, budget-design hotel chain Motel One is running its first big brand campaign — betting that emotion, not performance marketing, wins the next generation of guests.

Applebee's CMO says standing out in a value-obsessed restaurant market takes more than price cuts. A new agency partnership signals a bet on brand over endless discounting.

Free People gave musician Willow genuine creative control in a new tie-up it calls 'cultural co-authorship' — a bet that giving up control is the price of credibility with young audiences.

Marriott Bonvoy produced campaign assets for 23 destinations in about four weeks using creators — proof that influencer marketing is now a production engine, not just a reach channel.