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ASA bans broadband ad that warned of a YouFibre 'price rise rip-off'
The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.
Jul 222 min read


Specsavers evolves 'Should've' for the first time in 22 years
Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.
Jul 222 min read


Prime Day 2026: UK shoppers traded down, and brands should take note
New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.
Jul 222 min read


Reddit's ad engine roars — and now it wants Google's search budgets
Reddit's advertising revenue is climbing sharply as the platform leans into contextual targeting and high-intent communities — and a new search ads product is taking direct aim at budgets that usually flow to Google.
Jul 222 min read


Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
Jul 222 min read


Nestlé bets big on social-first brand building and a shorter list of 'power brands'
Nestlé is pouring more money into marketing and rebuilding it around a digital, social-first model, while concentrating its firepower on a smaller set of 'power brands' expected to drive the bulk of future growth.
Jul 222 min read


Comcast's Universal Ads lands in the UK with ITV, Channel 4 and Sky
Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.
Jul 222 min read


Publicis raises its 2026 forecast as Q2 growth hits 4.8%
Publicis Groupe has upgraded its full-year 2026 guidance after posting 4.8% organic growth in the second quarter, extending a run of outperformance built on data, AI and a $3bn acquisition spree.
Jul 222 min read


ASA bans M&M's and Morley's ads in first rulings under new junk food rules
The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.
Jul 223 min read


Agentic commerce arrives: Google's Universal Commerce Protocol lets AI agents shop
Google's proposed Universal Commerce Protocol would let AI agents like ChatGPT and Copilot buy products directly — a potential turning point for how commerce works online.
Jul 202 min read


Bing adds AI Visibility Insights as brands scramble to track AI search
Microsoft's Bing has added AI Visibility Insights to Webmaster Tools, helping brands understand how their content appears in AI-powered search — a sign of a new SEO frontier.
Jul 202 min read


Instagram gives users control with new ‘Your Algorithm’ feature
Instagram's new ‘Your Algorithm’ controls show users why content appears in their feed and let them shape their recommendations — with real implications for brands.
Jul 202 min read


Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 202 min read


Fewer than a third of Google searches now end in a click
New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.
Jul 202 min read


LinkedIn named the top-performing B2B ad platform, new research finds
New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.
Jul 202 min read


LinkedIn opens Creator Marketplace to connect brands with creators
LinkedIn's new Creator Marketplace formalises brand-creator partnerships on the platform, bringing influencer marketing firmly into the B2B world.
Jul 202 min read


Meta unveils new AI advertising and creative tools at Cannes Lions
Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.
Jul 202 min read


TikTok launches Agentic Hub, putting AI agents in charge of ad campaigns
TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.
Jul 202 min read


Google Marketing Live 2026: Gemini reshapes search advertising with agentic AI
Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.
Jul 202 min read


Research finds AI disclosure labels have little impact on ad performance
Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.
Jul 202 min read
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