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Dentsu's new global CMO report captures the moment marketers stopped expecting AI to save them money — and started spending the time it frees up on things machines can't fake.

UK health-science scale-up Zoe has turned personalised nutrition into a real business — 3 million monthly users, 70%+ recurring revenue, and a 2026 crowdfund that blew past its £1m target to raise over £3m.

Own-label is now around half of UK grocery spend, and shoppers increasingly rate it on a par with brands. The question for brand owners is no longer price — it's whether the premium still buys anything.

Tony's Chocolonely turned an uncomfortable truth about cocoa into one of the world's fastest-growing chocolate brands, passing 240 million euros in 2025 — proof a mission can be a growth engine.

Carrefour has relaunched as a mobile operator, 14 years after quitting. The product is SIM cards. The real asset is 15 million loyalty members — and that is the lesson.

Bupa Global's marketing was, in its own leader's words, 'not strategic' in early 2023. Three years later it has an 84% uplift and an industry award. The method is worth stealing.

After three decades on the touchline, McDonald's is ending its FIFA World Cup sponsorship — a decision that says more about the future of mega-sponsorship than it does about football.

Google is positioning itself as a commerce matchmaker, not a retailer — sponsored products in AI Mode, buying through Gemini, and an open Universal Commerce Protocol. What it means as shopping goes agentic.

As digital saturates, French advertisers are rediscovering paper. La Poste and Ekimetrics put addressed-mail ROI around 29% above the average of other media. The oldest channel, the freshest idea.

A 600-store heritage house that reaches one in four French women, Yves Rocher has launched a 'right to wellbeing' campaign with McCann Paris — part of a 2026 reinvention aimed at 25-to-35s.

Heineken has borrowed the one idea streaming services perfected — the subscription — and pointed it at a very old problem: getting people back into the pub.

Dentsu Creative's 2026 CMO report finds marketers want AI for speed, not magic: 71% say it improves speed to market, 70% see no cost savings yet, 78% fear a 'sea of sameness.'

Bupa Global grew sales and leads 84% since 2023 by sequencing its turnaround — credibility first, investment second, global brand last. Here is the playbook.

Past 50 million monthly users, Strava is reaching for walkers, strength-trainers and Gen Z without alienating its hardcore base — a masterclass in widening a brand without diluting it.

Publicis, Omnicom and a resurgent Havas are pulling ahead while WPP resets. Inside the Q3 earnings that redrew the agency power map.

UK consumer confidence has plunged to its lowest in more than three years as households brace for the Budget - and marketers need a plan.

Appliance brand Beko says the way to make AI useful in marketing is to begin with the problems it can actually solve - not the technology.

Procter & Gamble is keeping marketing spend flat and chasing category growth over share gains - a strategic signal worth reading for any marketer.

Sainsbury's has set out a 'bold' festive plan built around value and quality credentials - a telling choice in a nervous, price-sensitive Christmas.

The Perfume Shop's first festive film under its 'Power of Perfume' platform makes grief, memory and a dwindling bottle the centre of its Christmas story.