All Marketing knowledge

The John Lewis Partnership's half-year loss widened to £89m even as sales grew 2% to £6.3bn — and it is raising brand investment 29% and building a pan-partnership loyalty scheme.

Otto Group fashion retailer bonprix is embedding AI through the whole customer journey, with new CMO Nicolai Johannsen insisting each use case must show ROI quickly.

Neobroker Scalable Capital is running a cheeky 'Bist du besteuert?' campaign to position itself early for the Altersvorsorgedepot, the state-backed successor to the Riester pension.

Digital agency Curious Company is repackaging past bespoke builds as subscription software modules — a bid to swap one-off project fees for recurring revenue.

Audiotainment Südwest is taking the Hamburg/Schleswig-Holstein media authority to court for refusing to re-tender FM spectrum freed when a rival station went dark.

The ECJ sided with Ikea against a Belgian far-right party that copied its look, ruling that political speech does not give free rein to exploit a famous brand's reputation.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

Forecaster Madison & Wall has raised its German ad-market outlook to 2030, but the growth is almost entirely digital while linear TV keeps shrinking.

Renault has appointed Jean-Pierre Diernaz VP of Renault Brand Global Marketing and Chief Branding Officer across all brands, opening a new phase in its marketing transformation.

From Maje to Pierre Hermé and the hypermarkets, French brands are flooding the market with Dion-themed products around her Paris residency — testing the limits of scarcity marketing.

In-store retail-media specialist Médiaperformances has launched subsidiaries in Spain, Poland, Portugal, Italy and the UK, claiming first-mover status as a pan-European omnichannel player.

The owner of Le Télégramme has renamed its parent group Advenn, signalling a broader diversified-media ambition rooted in its Brittany heritage.

Castor & Pollux has launched 'Fellow', placing a recruited creator inside an advertiser's team to own its TikTok long-term — with Engie the first public test.

CB News has named Groupe Figaro its 2026 media group of the year, with M6's David Larramendy taking the 'media personality' prize.

The ADMTV and specialist DK have launched a metric measuring CO2e per completed viewed second per 1,000 contacts — and it shows social video far out-emitting TV.

Paris-based Actionable, founded by ex-Criteo Europe boss Nicolas Rieul, has raised $10m to scale predictive and causal AI that scores entire customer journeys.

French research group Ifop has acquired Paris trend-forecasting house NellyRodi, fusing survey data and social listening with long-range trend consulting under one roof.

US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.

Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.

Anthropologie is stocking Nike for the first time as sneaker-seeking customers jump almost 30% year on year, doubling down on footwear as its most valuable shopper segment.