All Marketing knowledge

Roughly one in eight US adults has tried a GLP-1 drug, and Bain estimates billions have already been trimmed from grocery and fast-food bills. For food, drink and retail brands, this is the demand shock of the decade.

Non-alcoholic beer sales are surging and about half of US adults are moderating. What began as a Dry January novelty is now a structural shift that every drinks — and hospitality — brand has to market around.

In a few short months, Lowe's, Target, Kohl's and Hilton have all redrawn the top marketing job. The 'Chief Marketing Officer' is being absorbed into something broader — and marketers should plan for it now.

Attack ads, side-by-side price claims, cheeky call-outs — comparative advertising is one of marketing's sharpest tools and one of its most dangerous. Here's the framework for using it well.

From reselling vintage on eBay to a profitable, B-Corp certified fashion house courted by the Bettencourt family's investment arm, Sézane is the DTC fashion story Europe keeps trying to copy.

From January 2027, France bans advertising for ultra-fast fashion — including influencer promotion — with fines up to €100,000 per breach. It's the clearest signal yet of where brand regulation is heading.

In three years Graza took a commodity nobody thought about — olive oil — and built a nine-figure brand on a squeeze bottle, creator seeding and a DTC-first playbook. Here's how.

Kaufland's new price campaign, fronted by TV presenter Laura Wontorra, takes direct aim at Aldi, Penny and the discounters. It's a textbook example of comparative advertising — and a risky one.

Deutsche Bahn's new brand identity, built around railway sleepers and 'the makers', is rolling out across the country. Early research suggests young Germans like the design more than they trust the trains.

Clorox CMO Eric Schwartz says the big, predictable brand campaign is dead. In its place: 'systems of relevance' that react in hours, not quarters — and the early numbers are startling.

Surreal sells high-protein, zero-sugar cereal. What it's really famous for is billboards that troll celebrities, rivals and the entire ad industry — on a shoestring.

The influencer agency group just made its first-ever acquisition — and it points squarely at where creator marketing grows next: B2B.

You don't need a PR agency to get your small business noticed — you need a genuine story, the right journalists, and a reason for them to care this week. A practical playbook.

Snag turned one woman's frustration that tights never fit into a fast-growing DTC brand — built entirely on serving the customers the hosiery industry had ignored.

Two Farmers, a Herefordshire crisp brand launched by two farmers in 2018, built its whole identity around a 100% compostable packet — proof that for a small producer, the packaging can be the marketing.

Pip & Nut, the nut butter brand Pip Murray started at her kitchen table, has hit its first operating profit as revenue jumped 50% to £26.4m — a lesson in patient brand-building.

TRIP survived a regulatory gut-punch to its CBD business, pivoted to functional drinks, and turned an 'equity-for-advocacy' model into one of the fastest-growing names on the shelf.

tonies turned a screen-free audio box and a collectible figurine into a global children's-media business growing 41% a year. A spotlight on one of Germany's best growth stories.

From Bill Murray busting ghosts for an EV maker to Kim Kardashian plugging burritos, 2026 became the year brands re-hired the A-list. There's a strategy behind the star power.

TL;DR: Email marketing is the highest-return channel most small businesses still underuse — and the only audience you truly own. The winning formula is simple: build a permission-based list that meets the UK's PECR rules, send a deliberate mix of welcome, value and promotional emails people actually want, earn your place in the inbox, and judge success by clicks and revenue rather than opens. No algorithm can take your list away. Why email still beats almost everything Every