All Marketing knowledge

Snap is putting AI-recommended shoppable ads into private Chat for the holidays. A real performance opportunity - if brands respect messaging as personal space.

Cheez-It's 'Couch Committee' imitates the sports-debate shows its fans already binge. A tidy lesson in building renewable content platforms, not one-off spots.

AI buying platforms will handle 27% of US ad spend by 2030, a new forecast says, as global ad revenue tops $1.3tn. Why inputs, not autopilot, will decide winners.

Hilton's 16-year CMO Mark Weinstein is stepping down with no successor named. Why long marketing tenure is an underrated competitive asset.

Old Navy anchored back-to-school on one creator, MrBeast, and traffic to its kids' range jumped 22%. Why creators are becoming the campaign, not the cameo.

Amazon is letting advertisers buy ChatGPT placements through its DSP - pushing 'ads inside the chatbot' into the mainstream. What marketers should do now.

Caesars Sportsbook gives Clay Matthews an over-the-top 'looksmaxxing' makeover — real prosthetics, no AI — to dramatise its app upgrades for NFL season, via agency Fellow Kids.

The UPS Store has launched 'Blu,' its first brand character, to unify messaging around printing, shredding and mailboxes — and remind small businesses it's more than a shipping counter.

Athletic Brewing has hired Deutsch Family and Diageo veteran Dan Kleinman as CMO, as the non-alcoholic beer leader ramps national media 120% and lands a MetLife Stadium deal.

Johnsonville's 'Sausage for Dinner 2026' parodies political attack ads to cut through midterm noise — complete with lawn signs, a gen-AI TV spot and a food-insecurity tie-in.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

Tubi's biggest-ever campaign, 'Find Any Feeling for Free' by Mischief @ No Fixed Address, leans on Y2K nostalgia to sell its free library as the cure for anyone chasing a feeling.

US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.

Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.

Anthropologie is stocking Nike for the first time as sneaker-seeking customers jump almost 30% year on year, doubling down on footwear as its most valuable shopper segment.

As employers and insurers pull back GLP-1 coverage, drugmakers like Novo Nordisk and Eli Lilly are pivoting from awareness ads to brand-building for a growing out-of-pocket market.

US news publishers are spending hundreds of millions a month buying search traffic to offset AI-driven organic declines, with paid-search budgets up 274% in three years.

Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.

My Code, billed as the largest US multicultural media and marketing company, has appointed a new chief revenue officer, chief financial officer and chief operating officer as it pushes deeper into video and CTV.

For Pediatric Cancer Awareness Month, Hyundai's Hope on Wheels program launched 'Little Warrior', a campaign centred entirely on young cancer survivors with no vehicles in the creative.