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The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.

Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.

DTC darling Graza is using a NASCAR sponsorship, a WNBA tie-up and a spot that fries an egg on a race car to push its olive oil — and new mayonnaise — from online cult brand to the mainstream aisle.

Publicis landed PepsiCo's global media business (which spent $3.4bn on advertising in 2025) without a formal pitch, and withdrew from the Coca-Cola global media review to take it.

Target's newly relaunched beauty assortment of ~40 new brands includes just two Black-owned brands, reigniting criticism after its earlier DEI rollback.

Around the 2026 US Open, non-sponsor brands like Evian, Sephora, eos and Lavazza blanketed New York with off-site activations — extending a tentpole moment into the city itself.

Mall giant Simon Property Group is pitching advertisers on first-party location and foot-traffic data from its properties, reframing 'retail media' to include the mall itself.

Ace Hardware's RedVest Media added weather-triggered programmatic ads — auto-serving generator or fan promos when local forecasts spike — plus DoorDash, influencer and measurement tools.

Non-alcoholic beer leader Athletic Brewing named Dan Kleinman CMO and said it will spend 120% more on national media, as the NA category goes mainstream.

Stellantis global CMO Olivier François — architect of the Fiat 500 relaunch and 'Imported from Detroit' — is stepping down after roughly 18 years, becoming a strategic advisor.

Dr. Squatch and creator IShowSpeed kicked off a nine-week, $1 million gamified scavenger hunt across the US, UK, Canada and Australia, with QR codes at 4,000+ retail partners.

OpenAI says its ChatGPT advertising business reached a $1 billion annualized run rate about 200 days after launch, and is rolling out self-serve access in Europe.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

Snapchat has rolled out Unified Attribution to all app advertisers worldwide, claiming a 26% cut in cost per app acquisition in beta — a direct pitch to performance marketers.

The UPS Store has introduced Blu, its first-ever brand character, in a multiyear Paramount Media Labs campaign built to support franchisees and reframe the chain beyond shipping.

Domino's has launched 'the Domino', a personal pizza shaped like its own logo, and a $1m 'Is the Domino Worthy?' stunt that pays customers to ditch the burger chains.

Hershey has made chart-topping pop group KATSEYE the face of its new Crème Bars — a 1 September launch built to win Gen Z with 'accessible premium' indulgence.

A landmark suit alleges Amazon quietly tilted its ad auctions with hidden surcharges — overcharging ~1.2 million advertisers by around $20 billion. Trust in retail-media auctions is now the story.

100 creators, 345 hours of footage, zero brand-shot video: Fernando Machado's first national Chipotle campaign bets that handing over the camera beats controlling it.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.