All Marketing knowledge

Mattel has signed a multi-year deal to bring Bluey to Barbie, Hot Wheels, Fisher-Price and more — a licensing play that rents one of kids' entertainment's hottest properties.

Big Brothers Big Sisters has launched 'Game On', a bold initiative to recruit partners and reach 500,000 young people through sports-based mentoring by 2035.

CNN's new 'Engagement Party', fronted by podcast hosts Audie Cornish and Ari Shapiro, leans into culture and creators to rebuild audience trust.

Spotify's Creative Lab argues that as media formats converge, audio can be the 'common denominator' that ties a brand's presence together across channels.

JCPenney's 'Other September Issue' swaps professional models for real teachers, turning back-to-school fashion into a values-led salute to educators.

Baby formula brand Bobbie has cast Nara Smith — famous for making everything from scratch — in a satirical ad that pushes back on parenting pressure and normalises formula feeding.

Kalshi, Polymarket and rivals have unleashed a celebrity-packed advertising blitz for the NFL season — active ads more than doubled in five weeks as prediction markets spend to look mainstream.

Newly independent R/GA has hired 15-year Google veteran Sadie Thoma into a brand-new global chief business officer role to commercialise its AI-and-creativity offer.

Healthcare booking platform Zocdoc has launched a new brand campaign positioning itself around finding the right doctor, not just any doctor, and getting patients seen.

Fox Sports is bringing back its original animated characters, including Cleatus the robot, for the first time in its NFL promos, anchoring a star-studded campaign with Tom Brady and Michael Strahan.

Hair-wellness brand Nutrafol used the red carpet's biggest night to reframe the 'before and after' makeover narrative around choice and confidence rather than fixing flaws.

Former Droga5 creative Mariano Jeger has joined OutFront to launch IRL Studios, betting that in-person, offline marketing gains value as trust in digital erodes.

Affiliate platform Howl has sold its creator division to Taboola's Connexity, refocusing on publisher relationships amid the creator economy's payment and profitability pressures.

Google has upgraded its Meridian marketing-mix modeling tool with agentic AI and upper-funnel measurement, folding it into Analytics 360 to link ad spend to future sales.

IHOP is tapping the viral 'little treat' culture with a new campaign soundtracked by pop group Katseye, courting younger diners chasing affordable indulgence.

Target has named former Hilton CMO Mark Weinstein as its Chief Marketing and Guest Experience Officer, fusing brand and customer experience under one leader.

McDonald's is betting on human service over kiosks and app-pushing after diners defected. Why customer experience is a marketing channel, not an ops afterthought.

Bonobos made a show, not an ad - an episodic sitcom with Jack Quaid. Why brands are behaving like studios, and how to keep the product in the plot.

Walmart is building a full-stack ad platform on its stores and TVs - CTV, an AI shopping agent and self-service. Why brands should treat it as a media platform.

Cadbury made just five crystal clutches for NYFW - a lesson in how scarcity plus cultural context earns outsized attention when it serves a real brand story.