All Marketing knowledge

Sekonda has appointed VCCP as its creative agency after a pitch — another win for 2026's busiest UK new-business machine.

Samsung's 'Life's Little Moments' for the Galaxy Z Fold8, by PR agency Taylor Herring, sells foldables through fatherhood — emotion over specs.

Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.

St Luke's retained South Western Railway and launched 'Spread your wings again', reviving its CGI 'bird-fluencers' — a lesson in protecting distinctive assets.

iD Mobile's 'Mugsville', narrated by Diane Morgan via Trouble Maker, turns the cost-of-living squeeze into comedy — and names the mobile category's villain.

ASOS is reviving ASOS Magazine on Substack for 'Autumn 26' — a content-commerce bet that owned editorial beats paid social for fashion consideration.

Three's 'Let Fun In', by Wonderhood Studios, is VodafoneThree's first big brand reset — and a bet that Gen Z distinctiveness beats safe, post-merger category messaging.

Westfield Rise and Disney UK expand a Toy Story 5 experience across London and Stratford City — retail media in play costume.

KFC UK turns La Vieille Ferme's 'Chicken Wine' nickname into a four-day 'Coq au Vin' wine bar in Shoreditch.

Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.

Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.

Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.

Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.