All Marketing knowledge

Pork-scratchings brand Mr Porky has signed a season-long sponsorship of ITV's 2026/27 football coverage, spoofing punditry through one fan's match-day snacking.

Audi UK's cinematic 'After Dark' spot from BBH London has four e-tron models evade security to reach the Silverstone grid, tying EV performance to motorsport heritage.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

Three UK has retired "Life Needs A Big Network" for "Let Fun In," a culture-first platform fronted by a viral inflatable-chicken figure skater — a bet that entertainment now sells telecoms.

UK-based founder Rita Kastrati has grown Pioneering People — the gig-work platform that pays workers overnight — to 11,000+ users in 20+ cities and 150+ businesses, entirely organically. A masterclass in founder-led, zero-budget growth marketing.

Trading platform IG has signed a three-year Premier League sponsorship with Sky Media — part of Sky's biggest-ever sponsor line-up for the season, and a signal fintech is now serious about UK sport marketing.

Monzo's new CMO AJ Coyne describes the bank as being at 'a huge inflection point', positioning mobile-first Europe as the next competitive edge — a claim UK brand marketers should watch for what it says about post-launch neobank strategy.

Median UK agency bonuses fell 14% in the last financial year according to new Campaign data — a big real-terms cut for creatives and account teams already feeling the pinch of flat billings and higher costs.

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.

Hong Kong's AS Watson has moved Superdrug's UK media planning and buying off WPP's Mindshare, ending an incumbency that dated back to 2013 and heaping fresh pressure on the world's biggest media agency.

Klarna CMO David Sandström, on his way out after nearly a decade, has one parting shot for the marketing industry: most brands mistakenly chase cultural fandom when they should just be brilliantly useful.

Toyota Hilux drivers get a stern-but-cheeky reminder to 'show restraint' in a new pan-European campaign that leans into the pickup's dominance rather than fighting it — a smart move for a brand losing shelf-share to Chinese and electric rivals.

Asahi-owned Peroni Nastro Azzurro has handed its global creative account to Havas after a competitive pitch that started in April, ending a two-year McCann relationship and consolidating Asahi brand duties inside a single holdco.

Ikea's biggest franchisee, Ingka Group, has launched a global media review that puts Dentsu's iProspect and WPP Media's Mindshare on the line — after a spring RFI turned into a full pitch this month.

Dentsu is weighing cutting up to 160 overseas legal entities and slashing HQ costs 30% by 2028 as its turnaround stalls and AI reshapes agency operations.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Motors has relaunched the Cazoo brand as its flagship used-car marketplace, taking direct aim at market leader Auto Trader — a bold bet on reviving a familiar name.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

Paddy Power has launched ‘Why The Football Not?’, a new BBH London brand platform starring Danny Dyer and Peter Crouch, timed to the new football season.

A former GroupM executive has amended his US lawsuit against WPP, citing a Sony investigation he says found $350m of client media rebates were retained. WPP calls the claims baseless.