All Marketing knowledge

The ASA has banned a Boots ‘free No7 lotion’ newspaper promotion after a customer couldn’t redeem the voucher — a sharp reminder that ‘subject to availability’ is not a get-out-of-jail card.

The Competition and Markets Authority has opened formal 'drip pricing' investigations into three household names — its first big enforcement push under the DMCC Act, and a warning to every UK advertiser using 'from' pricing.

D&AD’s 2026 report ‘The Cost of the Shortcut’ finds AI in 27.6% of award entries and warns the industry against letting automation erode junior creative training.

Virgin Atlantic Holidays’ ‘If not now, when?’ by Lucky Generals trades postcard clichés for the moment before you book — its first standalone brand voice in about eight years.

The RAF Regiment’s ‘What Does Your Monday Look Like?’ by Wonderhood uses GoPro-shot footage and Monday-only media buying to reach 16-to-24-year-olds.

McLaren Racing has handed its motorsport heritage to Central Saint Martins fashion students for ‘Designed to Race’ — an F1-meets-fashion play using emerging London talent.

Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Coca-Cola launches ‘Taste Every Second’ for the 2026/27 Premier League with an original Central Cee track and WPP’s Open X — and shows how modern sponsorship really works.

Jeff Stelling is back on screen — for the internet, not the studio. Formation Games and Ace of Hearts are daring fans who reckon they could run a club better to prove it on CLUB.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.

Selfridges created a 'head of product and data' role uniting digital, CRM, tech and data, hiring Holland & Barrett's Simon Wallbank — a premium-retail bet on personalisation.

Ikea will launch a UK peer-to-peer resale marketplace for Ikea Family members — using loyalty as a moat against Vinted and eBay and a circular-economy brand position.

Old El Paso's 'The Crunch is Calling' by VCCP Blue builds a 24-market platform around an ownable taco crunch — a masterclass in distinctive assets that travel.

PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.

Surrey firm HICL Builders shows how a local business wins with location-targeted SEO, video case studies, easy lead capture and community investment.

How London RC-frame and groundworks specialist EE Structures wins work by capturing its live sites on camera — turning everyday delivery into a brand asset.

Generation Media has added a group strategy director — a sign the kids-and-family media niche is defending its expertise against generalist buying.

Publicis London has hired creative directors David Anderson and Ian Brassett — a talent-side signal the network's UK flagship is chasing creative reputation.