All Marketing knowledge

The GfK barometer shows UK shoppers at their most confident in two years, with appetite for big purchases at a near-four-year high — a green light for festive marketers.

Sky Media signs its largest-ever Premier League commercial package, with Guinness, Coca-Cola, Uber Eats and the British Army joining a record six sponsors as the season kicks off.

Rescued from administration and now profitable, The Body Shop's marketing is betting its comeback on 'affordable indulgence' and the brand's activist roots.

A year after Unilever's £230m acquisition, Wild says influencer marketing is now its single biggest growth channel — run for 'true selling power', not reach.

The ASA borrows Compare the Market's meerkat for an industry-funded awareness blitz — and reveals it now vets 60 million ads a year with AI.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

Octopus Energy's AI assistant Arlo now handles a slice of customer emails and scores higher on satisfaction than human replies — a case study in using AI to protect, not replace, a service brand.

Betfred extends its World Cup platform into the club season with 'We The Believers', an always-on football campaign by DEPT and Nomad, with Sky as lead media partner.

Adidas and Aston Villa turned a leaked kit reveal into a neo-noir whodunnit, 'Gaslamp', with Unai Emery hiring a detective to find who unveiled the shirt early.

George at Asda's first single-agency campaign across fashion and home, by Lucky Generals, reframes own-label value as insider style knowledge.

Maynards Bassetts launches 'Set the Juice Loose', a £4m VCCP campaign of bold posters and lift takeovers dramatising the sweets' juiciness across five UK cities.

The ASA has banned four social ads on testosterone testing from Numan and BioID Health, and says more are under investigation — a warning to men's-health marketers.

McDonald's relaunches 'Side Missions' with Xbox, turning fictional in-game foods into real menu items across six gaming franchises, TV, social, OOH and the app.

Budget network Lebara replaces Auto Trader as sponsor of The Great British Bake Off in a two-year deal spanning Channel 4, streaming and every spin-off.

Taboola Newsroom data shows Clubcard coverage pulled 335,000 page views in 30 days, up from 17,000 — a lesson in how a hard deadline manufactures earned media.

Dolmio's puppets are back after almost a decade, and System1 testing puts the T&P-made ad in the top 4% of its category, with an 'Exceptional' 1.35 Spike Rating.

System1's new AI screening tool rates up to 100 finished ads at a time in minutes, trained on 18 million real emotional responses rather than synthetic data.

Japanese mayonnaise brand Kewpie is opening a free London pop-up for its 100th anniversary, serving tamago-sando tastings as it builds UK awareness through culture and food.

Brown-Forman has expanded its remit with UK social and creator agency TSA, adding Gin Mare and Chambord as advertisers route premium-brand budgets to specialists.

Men's deodorant brand Rock Face launched its first multichannel campaign urging festival-goers to skip the shower queues, plugging a new 72-hour antiperspirant.