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Primark has launched a dedicated activewear sub-brand, Primark Form, backed by a VCCP campaign that mocks the po-faced conventions of premium sportswear advertising at a £10 price point.

Disney+ added 1.1 million UK homes in Q2 2026 as its Sky partnership bundled the ad tier into eligible packages — a distribution story that quietly built premium ad reach.

Alzheimer's Society has launched the second film in 'A Personal Appeal', shifting to a husband and carer — and pairing the emotion with the stark fact that only 23% of the public understand what dementia is.

Brandtech Group's Jellyfish has hired Seun Odeneye from IPG as chief media officer to embed AI across its media practice — a talent move that signals where the media market is tilting.

London agency The Academy has launched a dedicated advertising division led by renowned art director Dave Dye — a bet on human craft as AI floods the market with sameness.

Arla Foods UK has unveiled 'Feed Life', a long-term masterbrand platform uniting Cravendale, Arla Protein and Skyr, launching with a Droga5 breakfast campaign — a bet that the whole is worth more than the sub-brands.

Whiskas has launched a cheeky earned-media stunt urging Channel 4 to rename '8 Out of 10 Cats', backed by a Battersea donation of up to £20,000 — a masterclass in stunts rooted in a real brand truth.

Argos has recast mascots Connie and Trevor as mafia bosses in a new T&P campaign to shake off the 'just toys' perception — a smart lesson in making distinctive assets do commercial work.

M&S continues its fashion-credibility resurgence with aspirational star casting and stylised film — part of the retailer's ongoing brand turnaround.

A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.

Oatly trend-jacks the matcha boom with an immersive, influencer-ready Shoreditch pop-up — a template for FMCG brands using experiential to launch products.

Aldi's playbook again: turn a product drop into a cultural moment. A Barbie-pink store and an own-brand doll designed to earn far more attention than they cost.

John Lewis moves from one big Christmas ad to always-on, social-native entertainment with a new vodcast and content studio. A signal of where brand content is heading.

A 272-year-old institution modernises with a Baby Teeth rebrand and a Judi Dench launch film — a case study in refreshing heritage without erasing it.

Guinness swaps the 'V' in 'Lovely' for its harp — turning a 1930s tagline into a flexible, ownable design system. A masterclass in distinctive brand assets.

VodafoneThree's first big post-merger campaign sells premium tier 'SuperMobile' with cinematic, Roman Kemp-fronted craft — and a pricing lesson for anyone selling a premium upgrade.

Manchester City Women is developing a distinct brand identity rather than mirroring the men's badge — a 'statement of ambition' that signals how the commercialising women's game will monetise as a property in its own right.

Specsavers' 'The Testlist' rewards over-50s who complete a free hearing screener with a Groove Armada guestlist — a sharp piece of health marketing aimed at Britain's original ravers.

Sir John Hegarty will open Marketing Week's 12th Festival of Marketing on 14 October 2026 at The Brewery, London, with a keynote on using creativity to drive growth.

David Dinsmore, Director of Government Communications and former Sun editor, will leave on 30 September 2026 by mutual agreement, resetting the UK's biggest comms operation.