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Broadcaster Amol Rajan's new media platform has landed Waitrose and NatWest as founding partners — the latest sign of big brands underwriting journalist-led content ventures.

A practical UK guide to advertising on Pinterest for small businesses: ad formats, how to set up campaigns, targeting options, 2026 costs and a launch checklist.

Bupa and Joe Wicks are stress-testing wellness fads in a new original video podcast — a branded-entertainment play that swaps hard-sell health insurance for genuine utility.

TL;DR: WhatsApp reaches around three-quarters of UK adults, which makes it one of the most direct marketing channels a small business can own. Start free with the WhatsApp Business app, treat the channel as a conversation rather than a broadcast, and get explicit permission before you send anything promotional — because UK law treats a marketing WhatsApp much like a marketing email. Why WhatsApp belongs in your marketing mix Email gets ignored. Social posts get buried by the

Havas Play appoints Johana Pallas to lead its 17-strong Influence & PR division, with a brief to scale creator work internationally — a signal of how influence is maturing into an always-on discipline.

Google Gemini teams up with The Sidemen on a five-video series produced by Arcade — a native creator play aimed at a young, AI-sceptical audience.

Seven rules for marketing on a small budget, from the team at Merx Marketing — how to compete with bigger rivals by spending smarter, not more.

Parcel-locker network Mondial Relay by InPost has appointed French agency Gangstères to run its social media, as it pushes a broader brand reinvention.

Meta has consolidated its creator and partnership-ads tools into a single Creator Marketing Hub and set 29 September for general availability of Instagram live video Partnership Ads.

Wonderful Pistachios has built its first name, image and likeness roster — seven college athletes across six sports — for a social-first campaign running through the 2026-27 season.

The Financial Times and New Commercial Arts have launched 'The Pink Room', a social-first campaign spotlighting FT journalists to make the case for trusted human journalism in an AI age.

Grey London CEO Jai Kotecha has taken on an expanded remit to lead social capability across Ogilvy Group UK, as the WPP network moves to concentrate its social offer under senior leadership.

IAB UK's first measurement of the creator-partnerships market projects £1.217bn in UK creator revenue in 2026, passing £1bn for the first time as budgets and accountability both rise.

The ASA has banned two BrewDog Facebook ads promoting a £19.95 'bottomless beer' deal, ruling they encouraged excessive drinking — a warning shot for every hospitality brand boosting posts on social.

How to advertise on TikTok in the UK: budgets, In-Feed and Spark Ads, Smart+ AI campaigns, UK costs and the ASA rules — a practical 2026 guide for small businesses.

Deichmann and Fila have launched 'Create Offline Memories', a Gen Z campaign fronted by creator Kayla Shyx that celebrates real-world experiences over screens.

French digital media brand Brut is marking its 10th anniversary with its first-ever large-scale brand campaign, a maturity milestone for a native-social publisher.

TikTok France has appointed agency The Source to manage the social strategy for its own brand, which reaches some 30 million French monthly users.

French natural-products group Léa Nature has appointed Clark Influence to run influencer marketing across its brand portfolio, a sign of how central creators have become to purpose-led brands.

CNN's new 'Engagement Party', fronted by podcast hosts Audie Cornish and Ari Shapiro, leans into culture and creators to rebuild audience trust.