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Sparkasse and Scholz & Friends are scaling 'Mission Neues Sparen' with giant murals and the 'Die Neusparer' series to sell its S-Neo savings proposition to younger Germans.

To promote its French series 'Surveillant!', Disney+ turned the show into a rap track with Naza and Gradur, an influence-led activation by Monks Paris aimed at a young, music-first audience.

Free founder Xavier Niel and creator Sylvqin have opened 'Astel', a free Paris space for content creators — France betting that physical infrastructure, not just platforms, builds a creator economy.

TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.

Agency grows from 16 to 40 Champions and adds six major new clients amid wider shift towards on-demand talent. Brand Champions has doubled its annual revenue year on year, growing from £1.5 million in 2025 to £3 million already in 2026, driven by rising demand for flexible, on-demand marketing expertise. The agency has also expanded its team from 16 to 40 Champions since the start of 2026 and added six major new clients across agriculture, hospitality, pharmaceuticals and the

A Webedia Brand Xperiences study finds young French adults flocking to creator-led and offbeat sports formats, splitting their viewing evenly between social media and TV.

Deliveroo and agency heaven have launched the third edition of 'Pepites du Quartier', inviting the public to vote for favourite local restaurants.

Yoghurt brand The Collective has appointed agency Spin to run its social media and influencer marketing after ending its relationship with TSA.

Lidl rode the viral croissant trend with a 'NeckCroissant' travel pillow handed out on a flight to Paris Fashion Week, each one carrying an app coupon for a real croissant.

Ikea UK and agency Mother have launched 'Storage Is Sexy', a YouTube dating show in which contestants pick partners by inspecting the contents of their PAX wardrobes.

Prison Radio Association's 'Hold or Fold' was named Podcast of the Year at the 10th British Podcast Awards, where actor Bill Nighy won Best Host.

e.l.f. Cosmetics has released 'Mirror Mix', its second original album, spotlighting seven rising musicians as the beauty brand expands its entertainment-marketing playbook across streaming and Roblox.

TikTok has introduced two certification tiers — Agency Partner and Premier Agency Partner — to help brands identify vetted agencies within its growing partner program.

Ad-tech firm Pixability has launched a tool to help advertisers detect and avoid low-quality AI-generated content — 'AI slop' — when running ads on YouTube.

Nine quick marketing wins from Merx Marketing you can action this quarter — small, practical moves that drive real growth without a big project or budget.

Kai Strehler is rejoining Deutsche Bahn to lead its social media, a role he previously held, at one of Germany's most-watched corporate accounts.

Burger King Germany has ended its social-media partnership with Berlin agency Charles & Charlotte after about 18 months.

Car-rental brand Sixt and Jung von Matt produced a same-day reactive ad mocking a running German political scandal — a textbook newsjacking play.

France's ad self-regulator ARPP has published its 2026 Responsible Influence Observatory, finding that certified creators are far more transparent — and keep their audiences better.

Advertising Week New York named creator Dhar Mann 'Chief Creator Officer' and launched an initiative to broker $100M in creator-brand deals during the event.