All Marketing knowledge

German agency Kirmes has launched a talent-representation arm, ‘You Get The Sundae’, matching brands with creators by cultural fit — a move to capture influencer budgets in-house.

The NFL and 72andSunny’s ‘The Season Is Your Stage’ builds its season-launch campaign around players’ touchdown celebrations — designed for social virality first.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

Paddy Power has launched ‘Why The Football Not?’, a new BBH London brand platform starring Danny Dyer and Peter Crouch, timed to the new football season.

YouTube reaches 94% of UK adults. Here's how small businesses can advertise on it — the ad formats, real costs, campaign types and a simple step-by-step setup.

French creator Léna Situations swapped long-time partner Adidas for ASICS in the final season of her ‘Vlogs d’août’, turning daily episodes into a wildfire fundraiser.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

Poppi co-founder Allison Ellsworth used her personal social channels to recruit for her next venture, drawing 2,000+ applicants from a couple of Instagram Stories.

Chipotle’s ‘The Salish Matter Order’ builds a digital-only menu item and sweepstakes around a teen creator — its latest bet on reaching Gen Alpha through creators, not celebrities.

From 24 August 2026 YouTube counts a view the moment a video plays, across all formats. Headline views will inflate — here's why 'engaged views' now matters for creators, advertisers and earnings.

PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.

How London RC-frame and groundworks specialist EE Structures wins work by capturing its live sites on camera — turning everyday delivery into a brand asset.

Ahoj-Brause turned the 2016 'PPAP' meme into a remixable jingle for its Brausefinger launch — a heritage brand mining precise nostalgia to reach Gen Z on social.

Hinge's first-ever audiobook extends 'No Ordinary Love' with real couples' stories on Spotify and Libby — brand-building over performance for Gen Z.

Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.

Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.

Crocs' first-ever mascot, Niles, is a bet that a recurring social character beats one-off ads in the Gen Z era.