All Marketing knowledge

Discord has launched a self-serve Ads Manager and a rewarded 'Video Quests' format, opening its platform to advertisers of all sizes.

Hershey's Reese's has launched a multichannel Halloween campaign to crown America's 'trick-or-treatiest street', with a celebrity Halloween Council.

KFC UK and Mother have extended 'Believe in Chicken' into a 30-minute game show, 'Don't Crack', betting that owned entertainment can earn attention conventional ads can't.

ISBA and the Responsible Marketing Advisory have released a framework setting out three ways brands can run creator marketing — bolt-on, channel or core — as UK creator revenue nears £1.22bn.

Lavazza-owned coffee brand Carte Noire has appointed agency Heaven for social media and influence, building a creator 'crew' across Instagram, Facebook and TikTok.

Marketing Week's 2026 State of Brand in B2B survey finds 80.8% of B2B firms invest in social media for brand building, well ahead of events and PR.

French banks are shifting youth acquisition to creators and influencers, with Crédit Agricole among those using creators to reach 18-35s amid a trust gap with traditional bank marketing.

At Made on YouTube 2026, YouTube unveiled new AI features — AI agents, Gemini-powered editing, live gamification and script coaching — to deepen creator retention.

Wendy's has released an actual emo/pop-punk EP leaning into the meme of emotional late-night fast-food parking-lot moments — brand entertainment aimed at Gen Z.

Henkel's got2b lands a viral TikTok moment as German singer Mark Forster — famous for never removing his cap — reveals his hair in a creator-led hair campaign.

A LinkedIn survey of 585 German marketing leaders finds 79% believe peer recommendations now outperform traditional campaigns — especially with Gen Z buyers.

The Ipsos Global Trustworthiness Index 2026 finds advertising professionals and influencers ranking below politicians in Germany — a sobering benchmark for the ad economy.

Anime streamer Crunchyroll has renewed French agency heaven for its EMEA social media strategy, underscoring France's role as a social-content hub for entertainment brands.

Meal-kit brand HelloFresh has rolled out an 'À taaable' campaign in France, sending a branded truck through Paris to sanctify the dinner ritual against screens.

French airline Air Caraïbes has appointed engagement agency Brainsonic to run its social media and influence, as travel brands shift the battleground to community engagement.

Audi France has renewed Omnicom agency Romance after a pitch and expanded its remit to the brand's entire social media, bucking the fragmentation trend in auto marketing.

Corporate wellness platform Wellpass, formerly Gymlib, has appointed EDG's media agency Lift to run its media strategy, betting on connected TV and sport podcasts to reach employers.

A Metricool 2026 study finds TikTok markedly cheaper than Meta for driving leads and traffic, yet 91% of advertisers still run Meta only — with France posting the strongest returns.

Kraft Heinz's Capri Sun launched a supersized, refillable 'Big Pouch' in a limited Walmart drop aimed at nostalgic adults — a scarcity-led test-and-learn.

Reebok has appointed creator agency NewGen as its TikTok influencer agency of record across the UK, Germany and France, formalising its Gen Z strategy.