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Discounter Penny has opened its second influencer-curated store — 'Penny Pünti,' a 600 sqm Hamburg supermarket styled as an electro club by DJ David Puentez, just weeks after Frankfurt's 'Leylaland.'

L'Oréal has rehired social-media strategist Hans Neubert, who is leaving consultancy Charles & Charlotte after 18 months — a sign of brands pulling social and creative talent back in-house.

Affiliate platform Howl has sold its creator division to Taboola's Connexity, refocusing on publisher relationships amid the creator economy's payment and profitability pressures.

Pinterest has appointed a new managing director for the UK and Ireland, underlining the platform's push to convert cultural relevance into advertiser revenue.

Pay.UK's Current Account Switch Service is targeting Gen Z with a Wonderhood Studios campaign fronted by singer Nova May, giving bank switching a music-video makeover.

Scholz & Friends launched a bundled social and culture unit, Circus. Why networks keep spinning up social sub-brands - and how to tell if the talent is really native.

Despite AI's rise, 66% of French shoppers still seek a creator's opinion before buying. Why authentic human proof becomes the differentiator as AI content floods in.

A legacy French radio group is betting its future audience lives in on-demand video and audio. Why incumbents must follow their audiences to new formats early.

Bonobos made a show, not an ad - an episodic sitcom with Jack Quaid. Why brands are behaving like studios, and how to keep the product in the plot.

Snap is putting AI-recommended shoppable ads into private Chat for the holidays. A real performance opportunity - if brands respect messaging as personal space.

Old Navy anchored back-to-school on one creator, MrBeast, and traffic to its kids' range jumped 22%. Why creators are becoming the campaign, not the cameo.

Havas Paris has launched The Creator Society, a talent-management arm, pledging to reinvest 5% of its fees into the projects of the creators it signs — a new twist on the agency-creator model.

Castor & Pollux has launched 'Fellow', placing a recruited creator inside an advertiser's team to own its TikTok long-term — with Engie the first public test.

New IPA TouchPoints data shows UK adults spend 44% of their commercial-media time alone, pushing brands toward context-aware, individualised planning over shared reach.

Grindr has agreed to pay £26m to settle a UK group action from around 12,000 users over alleged data-sharing with ad partners — a landmark warning on the cost of ad-targeting data leaks.

Germany's skilled-crafts sector, via agency Carl Nann, has kicked off a public campaign to lobby the Unicode Consortium for a new emoji celebrating pride in working with your hands.

Digital and influence agency Vanksen has named Christophe Jourdain as its new managing director, as founder Xavier Lesueur steps back. Vanksen operates across France and Luxembourg.

The last edition of France's flagship charity streaming marathon, ZEvent, raised a record €32.9m in Montpellier, with more than 80 on-site streamers and around 200 remote creators taking part.

Catholic media group Bayard is airing a daily YouTube newscast to cover Pope Leo XIV's visit to France, pooling editorial resources from La Croix, Le Pèlerin and Prions en Église.

Duolingo has debuted a fashion capsule and a New York Fashion Week pop-up built around teaching people to correctly pronounce hard-to-say luxury names like Hermès.