All Marketing knowledge

Marriott Bonvoy produced campaign assets for 23 destinations in about four weeks using creators — proof that influencer marketing is now a production engine, not just a reach channel.

Lidl keeps milking its viral croissant with a Berlin pop-up travel agency and 600 croissant-shaped neck pillows, fronted by influencer Riton.

Southwest Airlines invites busy Americans to 'enter airplane mode' and trade notification overload for Rapid Rewards points.

e.l.f. Cosmetics returns to the metaverse with 'Express Your e.l.f.', a virtual styling experience on avatar platform ZEPETO.

Wendy's becomes the first brand to sponsor Peacock's new in-app Bravo fan experience, betting on superfans and personalised feeds.

TL;DR: Snapchat is a low-cost way for UK businesses to reach a young, mobile, hard-to-find audience. Snap's own ad tools reach around 23.9 million people in the UK; you can launch full-screen Snap Ads from roughly £5 a day in Snapchat Ads Manager, target by age, location and interests, and measure sales with the Snap Pixel. It works best for consumer brands selling to the under-35s with native, vertical video. Why Snapchat still belongs in your media plan Snapchat is easy to

Influencer marketing is a $30bn-plus industry — but results vary wildly. Here's what actually drives ROI in 2026: fit over follower count, trust over reach, and measurement over vanity metrics.

The creator economy could approach $480bn by 2027. Athletes, founders and creators have become media companies in their own right — and brands must decide how to work with them.

More than 210 brands are now active on Roblox, and the platform is expanding its ad formats. Here's why gaming has become a serious marketing channel — and how to enter it without being cringe.

Attention is the one resource money can't reliably buy. Here's the 2026 playbook small brands use to earn outsized reach without an outsized budget.

The German Olympic Sports Confederation (DOSB) is creating new structures for esports and gaming ahead of the first Olympic Esports Games in 2027, in a bid to reach a generation that lives online.

The Merx system for batching a whole year of marketing content in a single weekend — how to stop scrambling for posts and get consistently visible without the daily grind.

A WeCreate and Appinio survey finds TikTok has become the most important shopping platform for Germans aged 16 to 39, even as AI-made ads start to weigh on brand perception.

Sustainable-food brand Followfood has flipped the German telecoms' endless 'best network' advertising into a campaign for sustainable fishing, with the line 'No signal? Great!'

BNP Paribas and Studio Serendipite have built an anti-fraud entertainment format on Twitch, hosted by Samuel Etienne and produced with Webedia, turning the fight against scammers into a live show.

NGO Action contre la Faim and agency La Chose use trivial everyday food debates to argue that access to dignified food is a fundamental right.

France Télévisions says its franceinfo YouTube channel hit 110 million views in September, about eight times a year earlier.

Meta, TikTok and X mounted one of the first legal challenges to the UK Online Safety Act, arguing Ofcom’s information demands are disproportionate.

The Genossenschaftliche FinanzGruppe has launched its first group-wide campaign, 'Das kriegen WIR hin', built by TLGG and BBDO to win over 18-30s by leading with goals, not products.

Reddit reaches an estimated 33 million people in the UK — its second-largest market after the US — and its self-serve Ads Manager lets any small business run targeted ads from a few pounds a day. Reddit's real edge is intent: you can place ads inside the exact communities and keyword searches where people are already weighing up what to buy. Win by matching the platform's native, no-hype tone and by staying active in the comments after you launch. Why Reddit deserves a place