All Marketing knowledge

CMA Media has launched RMC+, a social-first streaming platform replacing RMC BFM Play, as the French group accelerates into on-demand and short-form video.

Dacia and Buzzman launch the new Tribrid engine with a rebel factory robot — a social-only campaign that sells feeling over specs.

Snapchat has rolled out Unified Attribution to all app advertisers worldwide, claiming a 26% cut in cost per app acquisition in beta — a direct pitch to performance marketers.

Hershey has made chart-topping pop group KATSEYE the face of its new Crème Bars — a 1 September launch built to win Gen Z with 'accessible premium' indulgence.

100 creators, 345 hours of footage, zero brand-shot video: Fernando Machado's first national Chipotle campaign bets that handing over the camera beats controlling it.

Germany's skilled-labour shortage has turned hiring into a marketing problem — and REWE's answer is a creator-hosted dating show aimed at filling 3,000+ apprenticeships.

Germany's skilled-trades image campaign has built a custom Fortnite map to recruit Gen Z — becoming part of the game rather than an ad around it.

France's public news brand franceinfo has unveiled a new signature, 'Le réflexe info', deployed across radio, TV, digital and social at once.

YouTube now lets eligible US creators tag Amazon products across videos, Shorts and livestreams and earn commissions — a major social-commerce move.

Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.

X has brought back in-app Lead Gen Ads globally — a format Twitter discontinued in 2016 — with native forms that pre-fill returning users' details.

Starbucks brought Martha Stewart and actor Belmont Cameli into a social-first campaign that owns the Pumpkin Spice Latte's 'basic' reputation — and racked up 10 million-plus Instagram views in days.

Aldi, dm, P&G and roughly 30 others say they will stop advertising on right-wing YouTube channels after a Campact investigation — a fresh test of automated brand safety.

Médiamétrie's July 2026 data shows nearly 56.2m French people online — 96% of the population — averaging 3h22 a day, with weather apps surging to 33m during a heatwave.

New Kolsquare data crowns Byilhann France's most-watched Twitch creator with 18 million viewing hours — and signals Twitch is now a general-entertainment channel, not just gaming.

SNCF's low-cost train brand OUIGO and agency Rosa Paris invent a shareable middle armrest — handed out only via a social contest — to settle the universal travel duel.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

Publicis Groupe France has acquired luxury-and-beauty influence agency Point d'Orgue, folding it into Influential to build an end-to-end creator offer.

Publicis Groupe France has acquired Paris influencer agency Point d'Orgue, a bolt-on that industrialises influence marketing inside the holding company.

France's cécifoot team won the Euros and France Télévisions turned it into an audience hit — 3.8m for the final, 9m cumulative and 30m+ social video views.