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New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.

LinkedIn's new Creator Marketplace formalises brand-creator partnerships on the platform, bringing influencer marketing firmly into the B2B world.

Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.

TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.

Video is the standout winner in the latest IPA Bellwether as marketers back moving-image formats across social and connected TV.

Instagram's latest shopping features are transforming Reels into a powerful sales channel. Discover how UK brands can leverage product tagging, in-app checkout, and algorithm changes to turn engagement into measurable revenue.

In 2026, consumers are choosing authenticity over perfection. From shaky smartphone videos to genuine customer reviews, user-generated content is driving higher trust, better conversions, and lower acquisition costs.

Eighty years of near-misses, then three trophies in a decade. With 665 million followers and a billion-dollar empire, Cristiano Ronaldo built football's greatest personal brand — and turned a nation of ten million into one of the most-watched teams on earth.

Pop-up events are transforming the way brands and retailers connect with consumers. What was once considered a niche and experimental strategy has become one of the most powerful tools in modern retail marketing.

Discounts may attract customers, but experiences are what make them return. As retail becomes increasingly competitive, brands are discovering that memorable events can build stronger emotional connections than…

For years, brands have focused on improving their visibility on Google. Today, the way people search for information is changing.

Social media is entering a new era. For years, brands competed to produce polished content, chase every viral trend and maintain perfectly curated online identities. Today, that approach is losing its impact.

🏆 "Sheep Happens" – Campaign of the Year at the NYF Advertising Awards When more than 50 sheep unexpectedly wandered into a PENNY supermarket in Burgsinn, Germany, most brands would have treated it as a crisis.

For decades, advertising followed a familiar formula: polished commercials, carefully planned campaigns and substantial marketing budgets.

In today's crowded digital landscape, capturing consumer attention has never been more challenging. Brands are constantly competing through bold visuals, fast-paced content and endless advertising campaigns.

The fashion industry is evolving rapidly, and so is the way brands showcase and sell their collections.

1-Minute Summary: The sale of Labubus, a popular collectible item, has seen a meteoric rise in recent years, thanks in part to the popularity of gacha mechanics—a form of in-game or real-world random-item purchasing…

One Minute Summary YouTube is embedding Google’s Veo 3 directly into Shorts, letting creators generate short, stylised clips from prompts — with native audio — inside the app.

A step-by-step case study of the Cracker Barrel rebrand in 2025. See what happened, why the logo change triggered backlash, how the company reversed course, and five branding lessons every marketer should apply.

One Minute Summary LinkedIn has launched a Creator Partnerships Hub to connect brands with B2B influencers. The tool helps marketers collaborate with thought leaders, boosting credibility and engagement.