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Pinterest reported Q2 2026 revenue up 18%, crediting AI as a clear accelerant for advertiser performance — though user growth came almost entirely from lower-monetizing markets.

Co-op, with Carat UK and Platform Media, has launched 'Pop to Co-op', a four-part comedy microdrama — a first for UK grocery.

Pinterest has opened a new London headquarters at Oxford Circus, positioning the UK at the centre of its shopping-focused advertising strategy.

Footwear retailer Deichmann and Fila have launched a Gen-Z campaign fronted by creator Kayla Shyx, shot in retro camcorder style to celebrate analogue, offline moments across 17 countries.

German utility E.ON is launching 'House of Power', a scripted-reality YouTube series with Google and agency Mawave, using creators and challenges to make renewable-energy tech entertaining.

Discounter Penny has opened a permanent Frankfurt store themed around a reality-TV influencer — gold statue and chandeliers included — billed as Germany's first influencer-designed supermarket.

Snickers Ice Cream Minis is recruiting a first-ever 'Chief Online Chill Officer' to post witty comments and coupons on heated online threads — a social-first stunt extending 'you're not you when you're hungry'.

The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.

Reddit's Q2 2026 advertising revenue jumped 64% to $762m as AI ad tools scaled, yet shares fell on softer US user growth — a lesson in the gap between ad momentum and market expectations.

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

In the UK, any influencer content created in return for payment, free products, commission or a commercial relationship must be clearly labelled as advertising — and the clearest label is the word “Ad”, shown upfront. Two regulators enforce this: the Advertising Standards Authority (ASA) through the CAP Code, and the Competition and Markets Authority (CMA) through the Digital Markets, Competition and Consumers Act 2024, which since 6 April 2025 can fine businesses up to 10% o

Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.

Meta's Q2 2026 advertising revenue rose 27% to $59.4bn, but the number UK marketers should watch is the 12% jump in price-per-ad. Here's what auction inflation means for your budgets.

LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.

Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.

Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety

A continuously updated guide to social media marketing in the UK — TikTok, Instagram, LinkedIn, Meta, Reddit and the platform shifts that matter — with all of our latest coverage in one place.

Meta has begun rolling out ads inside WhatsApp for the first time, placing Status ads and Promoted Channels in the Updates tab — a landmark moment for one of the last big ad-free apps.

Reddit's advertising revenue is climbing sharply as the platform leans into contextual targeting and high-intent communities — and a new search ads product is taking direct aim at budgets that usually flow to Google.

Instagram's new ‘Your Algorithm’ controls show users why content appears in their feed and let them shape their recommendations — with real implications for brands.