All Marketing knowledge

How London RC-frame and groundworks specialist EE Structures wins work by capturing its live sites on camera — turning everyday delivery into a brand asset.

Ahoj-Brause turned the 2016 'PPAP' meme into a remixable jingle for its Brausefinger launch — a heritage brand mining precise nostalgia to reach Gen Z on social.

Hinge's first-ever audiobook extends 'No Ordinary Love' with real couples' stories on Spotify and Libby — brand-building over performance for Gen Z.

Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.

Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.

Crocs' first-ever mascot, Niles, is a bet that a recurring social character beats one-off ads in the Gen Z era.

Lacoste has turned its crocodile into the animated hero of a 1980s-anime-style summer series on Instagram — a lesson in why heritage brands are casting their logos, not just stamping them.

Twitch has appointed former Google executive Christine Cassis as its global chief marketing officer — a hire that signals a harder push for advertisers and mainstream reach.

TL;DR: LinkedIn is the UK's most powerful B2B advertising platform — reaching around 48 million registered members — but also the most expensive, with average costs-per-click of £4–£10. For a small business it pays off when your customer is another business, your deal values are healthy, and you target precisely by job title, seniority and company. Start with a £10–£30 daily test budget, one clear objective and a strong lead magnet. Is LinkedIn advertising right for your busi

CeraVe is confronting the viral 'tanmaxxing' trend with a Tyler Cameron-fronted social series, transforming a sorority backyard into a sun-safe space to sell Gen Z on SPF.

Tesco Kitchen is back for season two with Greg James, Seema Pankhania and a fresh line-up of celebrity guests. Here's why grocers are becoming content publishers.

Aldi Nord is leaning on cute animal and football memes — made with Accenture Song — to own its price-leader image without a single nagging discount ad. Here's why the meme play works.

A practical 2026 guide to advertising on Facebook and Instagram for UK small businesses — setup, objectives, budgets, real UK costs, Advantage+ and the new 2% UK fee.

Beiersdorf hands Berlin social-first agency Charles & Charlotte the global social-media strategy for Hansaplast across 17 markets — a sign social is now a lead channel.

Jung von Matt's gaming unit Nerd has released 'One Last Stand', its first proprietary Roblox title, built as a customisable toolkit for brand activations.

Tinder has rolled out a France-market brand campaign by Jellyfish promoting its Double Date feature, targeting Gen Z's shift toward group, friendship-led experiences.

Snapchat will stop rewarding and broadly recommending fully AI-generated videos in Spotlight, requiring 'substantial human involvement' for content to earn creator payouts.

Snap beat Q2 expectations as ad prices jumped about 10% — but ad revenue grew just 9%, meaning growth came from pricing rather than expanded inventory.