All Marketing knowledge

Lidl put a prime-time actress and a gender-flipping idea behind a private label. Why own-brands are now brand-building in earnest, not just cutting prices.

McDonald's is betting on human service over kiosks and app-pushing after diners defected. Why customer experience is a marketing channel, not an ops afterthought.

Walmart is building a full-stack ad platform on its stores and TVs - CTV, an AI shopping agent and self-service. Why brands should treat it as a media platform.

Old Navy anchored back-to-school on one creator, MrBeast, and traffic to its kids' range jumped 22%. Why creators are becoming the campaign, not the cameo.

Currys and AMV BBDO turn the 'dad energy' meme into a cost-of-living pitch for efficient tech - a masterclass in trend-jacking with commercial intent.

Edeka planted a five-metre broccoli T-Rex at Berlin's Potsdamer Platz for its 'Survival of the Frischest' push, dramatising that frozen fruit and veg keeps its nutrients — and cuts waste.

The Ritz Paris has launched its first chocolate collection, from Guimauve Oursons to a crested Camée — an 'accessible luxury' play that turns the hotel into a take-home brand.

Unlimitail and The Trade Desk are letting advertisers activate 80+ Carrefour purchase-based segments self-service on the open web — no bespoke build required — starting in France.

Primark confirmed it will launch UK home delivery, backed by a £90m warehouse deal, as CEO George Weston insists the retailer is 'redefining value' beyond price. Here's what it means.

The John Lewis Partnership's half-year loss widened to £89m even as sales grew 2% to £6.3bn — and it is raising brand investment 29% and building a pan-partnership loyalty scheme.

Otto Group fashion retailer bonprix is embedding AI through the whole customer journey, with new CMO Nicolai Johannsen insisting each use case must show ROI quickly.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

From Maje to Pierre Hermé and the hypermarkets, French brands are flooding the market with Dion-themed products around her Paris residency — testing the limits of scarcity marketing.

In-store retail-media specialist Médiaperformances has launched subsidiaries in Spain, Poland, Portugal, Italy and the UK, claiming first-mover status as a pan-European omnichannel player.

Paris-based Actionable, founded by ex-Criteo Europe boss Nicolas Rieul, has raised $10m to scale predictive and causal AI that scores entire customer journeys.

Anthropologie is stocking Nike for the first time as sneaker-seeking customers jump almost 30% year on year, doubling down on footwear as its most valuable shopper segment.

Co-op's new 'Pop to Co-op' campaign satirises the hassle of the big supermarket shop to reframe convenience as no compromise on value, anchored by its Aldi Price Match.

DIY chain Toom has opened its advertising inventory to brands for the first time, with its retail-media business run by Rewe Group's Retail Media Connect across roughly 300 stores.

Fashion discounter Takko has made TV presenter Michelle Hunziker the face of its AW 2026/27 campaign, breaking across linear TV, streaming, print, OOH and social from 10 September.

Boots has rolled out a new brand platform, 'Give It Some', celebrating life's beautiful and brutal moments and positioning the retailer as a support system across health, beauty and wellness.