All Marketing knowledge

For its latest campaign, DIY retailer Hornbach and agency Heimat TBWA built a working film camera entirely from products found on the store's own shelves.

Dating platform Meetic has taken a deliberately camera-free creative approach in its latest campaign, standing apart from a category built on polished imagery.

Google France is teaming with agency Monks Paris and the French national football team on a marketing effort that ties the tech brand to the country's biggest sporting passion.

French luggage maker Delsey is stretching its brand beyond the suitcase in a new campaign with agency VML, repositioning around travel and lifestyle.

French digital media brand Brut is marking its 10th anniversary with its first-ever large-scale brand campaign, a maturity milestone for a native-social publisher.

French skincare brand Lierac has paired influencers Sananas and Pounsitime for its 'Glow Fresh' campaign, a cross-generational creator play in a crowded beauty market.

French charcuterie brand Madrange has launched its first advertising campaign with new agency Mouton Noir, a fresh creative chapter for a heritage food name.

Mattel has signed a multi-year deal to bring Bluey to Barbie, Hot Wheels, Fisher-Price and more — a licensing play that rents one of kids' entertainment's hottest properties.

Big Brothers Big Sisters has launched 'Game On', a bold initiative to recruit partners and reach 500,000 young people through sports-based mentoring by 2035.

Baby formula brand Bobbie has cast Nara Smith — famous for making everything from scratch — in a satirical ad that pushes back on parenting pressure and normalises formula feeding.

Seven in ten brands say partnerships with non-profits change their business for the better, new research reported by Marketing Week finds — as purpose partnerships mature.

Almost two-fifths of B2B marketers say securing investment would be easier if their CEO and CFO understood brand building, new Marketing Week research finds.

Beauty retailer Space NK has promoted its chief marketing officer, Emma Simpson-Scott, to chief executive — a rare CMO-to-CEO step up that signals brand's central role in retail.

Premium Italian lager Menabrea leans into provenance with a cinematic Ark-made film about a gutsy smuggler moving contraband beer through the Alps.

Columbia Sportswear's 'F££T FUND', via adam&eve/TBWA, pays hikers cash rewards for photos of their feet — a cheeky, product-first stunt built for shareability.

Saatchi & Saatchi has landed the creative account for Heineken's fast-growing Spanish lager Cruzcampo after a competitive pitch — a marquee drinks win as the Publicis agency rebuilds momentum.

Germany's largest direct insurer HUK24 has unveiled a 'clearer, more modern, more confident' brand relaunch by agency wirDesign, tightening the visual system behind its 'digital, simple, cheaper' promise.

Bahlsen's Leibniz brand has launched a new 'snack for on-the-go' campaign built by a fresh German-Polish creative team — notably without its long-standing lead agency Jung von Matt.

Spend-management fintech Pleo has launched a pan-European brand campaign, 'For the craft of finance,' via Scholz & Friends — a rare piece of B2B work that celebrates finance professionals rather than replacing them.

German insurer Provinzial and agency 27KM are repositioning the brand's 30-year-old yellow guardian angel from a symbol of protection to one of encouragement, across five emotional stories.