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A breakdown of KFC's global 'Bucketverse' rebrand — the strategy behind it, what works, and the moves an SME can steal without a global budget.

KFC has begun rolling out its biggest brand overhaul in years — new typefaces, a refined Colonel and a bucket-led ‘Bucketverse’ system — starting in the UK and Ireland.

From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.

Coral has become Birmingham City’s principal partner — its first front-of-shirt football deal in a century. It’s a neat case study in how gambling sponsorship is being reshaped.

A government consultation under the Tobacco and Vapes Act 2024 proposes plain white vape packaging, devices in white, black or grey only, and 'simple recognisable' flavour names — directly constraining the sector's core branding levers.

Monzo has launched 'Get Busy Living', its first global brand platform via BBH London and narrated by Olivia Colman — and its cleverest move is keeping the bank in the corner of the frame.

The AA has tied up with Sony's Spider-Man: Brand New Day for a summer campaign by The Gate — a partnership that works because both brands genuinely share one idea: rescue.

Honda's new pan-European platform ‘Your Dreams Engineered’ by Pablo bets on human-centred engineering just as rivals lean into AI — an ownable counter-position UK marketers can learn from.

Asahi Super Dry's ‘Infinite Can’ takeover of Piccadilly Lights uses AI to generate 400+ unique designs that never repeat — a masterclass in using generative AI to amplify a human artist, not replace one.

Hours after England's exit, EE turned defeat into a purpose-led moment with ‘You Did Us Proud, Yes Boys’ — a masterclass in preparing reactive marketing for the outcome nobody wants.

Allwyn has brought Powerball to Britain with a VCCP-led campaign timed to the World Cup Final — a masterclass in buying shared cultural attention rather than just media.

When thieves stole a 12-tonne lorry-load of limited-edition F1 KitKats, Nestlé did the opposite of going quiet — and turned a real cargo crime into a PR Grand Prix winner at Cannes Lions 2026.

DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.

Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.

Belvoir Farm has launched its biggest-ever campaign, 'We're Taste Obsessed', with a £1m spend and its first TV ad via Joint. A lesson in premium challenger marketing.

Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.

The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp

Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili

Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build

Iceland renamed three stores 'England' during the World Cup and was hit with an FA cease-and-desist. We unpack the ambush-marketing risk and