All Marketing knowledge

NYC fast-casual chain Just Salad has launched its first ad campaign, 'Real New Yorkers Know,' fronted by Knicks star and brand equity owner Jalen Brunson.

JD Sports credited 'sharper marketing activations' and faster AI-driven measurement as half-year sales slipped — and promoted 18-year veteran Mike Grimes to group CMO.

Flutter-owned Sky Vegas has unveiled 'Primetime Play,' a celebrity-led brand platform starring Kaya Scodelario — Dentsu Creative's first major work since winning the account.

Target's new 'Inside Out' campaign turns its iconic red bag into a symbol of design and self-expression, doubling down on the design heritage that once set it apart as its turnaround builds.

Gap has struck a multi-year deal with boy band Just Your Type, formalising a 'fashiontainment' strategy that turns its brand into culture, content and clothing all at once.

Cheese brand Bergader has launched 'Dein Bisschen Alpen', its first work from new agency Thjnk — ditching the category's tired cow imagery to sell a feeling instead.

France's timber sector is running a striking category campaign asking people to picture life without wood — a smart use of absence to make an everyday material feel indispensable.

French luxury audio house Devialet has named rising French F1 driver Isack Hadjar as its first-ever global brand ambassador, driving the brand into the fast-growing world of Formula 1.

After 20 years with Nike, Kylian Mbappé has joined Swiss brand On to lead its charge into football — a landmark endorsement built on influence and ownership, not just a logo.

Premium ready-meal maker Charlie Bigham's has launched a new brand platform, 'Slowly Does It', via VCCP Blue — a defiantly unhurried pitch in a category built on convenience.

Formula E has rebranded ahead of its faster, more powerful Gen4 era — a reset aimed at shaking off the 'worthy but niche' image and courting a bigger, younger audience.

Former British Army sniper turned business leader, mentor and speaker Joshua “Rio” Leach-Aslam is set to release his debut memoir...

Beats launches its first customizable over-ear headphone, the Beats 360, with an Uncommon campaign in which Kendall Jenner plays every character — a masterclass in using celebrity to embody a product truth.

Canal+ Brand Solutions donates a shared 'solidarity advertising screen' to the Fondation pour la Recherche Médicale, with EDF, Intermarché, MAIF and Unibet co-funding — a lesson in structural, not performative, purpose.

McDonald's UK and Leo UK relaunch 'World Menu Heist' with nine international items from eight countries across an eight-week campaign — and a lesson in why returning platforms beat starting from scratch.

Toy maker Playmobil has hired a former Disney marketing chief to lead it out of a period of crisis, betting that storytelling and licensing expertise can revive the brand.

Bacardi's brand integration at the 2026 MTV VMAs revived the Best Dance category, a sponsorship that buys the rum brand cultural relevance rather than just a logo on screen.

Children's apparel giant Carter's has overhauled its brand with a new logo and a social-first strategy built on self-expression, chasing a new generation of Gen Z and millennial parents.

No FTSE 100 company has a marketing director on its main board, down from 14% in 2007 — but marketing expertise hasn't vanished, it has migrated into growth and customer roles below board level.

Diageo has promoted Guinness architect Anna MacDonald to marketing and category director for Great Britain, marking a shift to category-led growth under CEO Dave Lewis.