All Marketing knowledge

A new BBDO Paris film for Volkswagen France contrasts our obsessive self-care routines with neglected cars to sell a fixed-price maintenance contract — humour with a hard commercial job.

Kalshi, Polymarket and rivals have unleashed a celebrity-packed advertising blitz for the NFL season — active ads more than doubled in five weeks as prediction markets spend to look mainstream.

Birra Moretti’s Stanley Tucci advert scores 4.3 stars, placing it in the category’s top 10. Explore the campaign and its advertising effectiveness.

Ten ready-to-run campaign ideas from the team at Merx Marketing Ltd — built for small and growing businesses that want big attention without a big budget.

L'Oréal has rehired social-media strategist Hans Neubert, who is leaving consultancy Charles & Charlotte after 18 months — a sign of brands pulling social and creative talent back in-house.

Samsung is greeting Apple's first foldable iPhone with a cheeky 'Welcome to Foldables' campaign in Germany, a classic piece of reactive comparative advertising.

Germany's car-subscription market is growing fast, with market leader Finn scaling revenue and valuation — but rising competition is squeezing margins across the sector.

Mini is leaning into its cult status by inviting customers to help shape the brand, treating owners as active co-creators rather than passive buyers.

German rail operator ODEG and agency KNSK are using a relatable 'Mum' figure to nudge passengers toward more considerate behaviour on trains, with humour instead of scolding.

Bouygues Telecom has partnered with agency Alatack on an internal communications campaign to rally employees around its 'Cap 2030' strategic plan.

French agency Forecast has launched a dedicated 'People' division focused on personal branding for public figures — a sign that reputation strategy for individuals is becoming a formal service.

French agency group WMH Project has opened a new expertise unit, CULTURE, dedicated to cultural and heritage experiences — a bet that culture is a serious brand channel.

French eco-organisation Alcome has picked agency Josiane, after a pitch, for its next public campaign to cut cigarette-butt litter, backed by a reported €78m 2026 budget.

France's dairy body CNIEL is reviving the cult 45-year-old slogan 'Les produits laitiers sont nos amis pour la vie' in a new campaign of culinary duos, with a manga-styled TV return.

Healthcare booking platform Zocdoc has launched a new brand campaign positioning itself around finding the right doctor, not just any doctor, and getting patients seen.

Hair-wellness brand Nutrafol used the red carpet's biggest night to reframe the 'before and after' makeover narrative around choice and confidence rather than fixing flaws.

Former Droga5 creative Mariano Jeger has joined OutFront to launch IRL Studios, betting that in-person, offline marketing gains value as trust in digital erodes.

IHOP is tapping the viral 'little treat' culture with a new campaign soundtracked by pop group Katseye, courting younger diners chasing affordable indulgence.

Target has named former Hilton CMO Mark Weinstein as its Chief Marketing and Guest Experience Officer, fusing brand and customer experience under one leader.

Ikea has moved into the Skyrim gaming universe with an official branded mod, adding a sentient KALLAX storage companion and playful furniture to one of gaming's biggest worlds.