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Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie

Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.

Nestlé is pouring more money into marketing and rebuilding it around a digital, social-first model, while concentrating its firepower on a smaller set of 'power brands' expected to drive the bulk of future growth.

LinkedIn's new Creator Marketplace formalises brand-creator partnerships on the platform, bringing influencer marketing firmly into the B2B world.

British agencies contributed to 183 winning entries at Cannes Lions 2026, including seven Grand Prix, cementing the UK's status as a global creative hub.

In 2026, consumers are choosing authenticity over perfection. From shaky smartphone videos to genuine customer reviews, user-generated content is driving higher trust, better conversions, and lower acquisition costs.

Eighty years of near-misses, then three trophies in a decade. With 665 million followers and a billion-dollar empire, Cristiano Ronaldo built football's greatest personal brand — and turned a nation of ten million into one of the most-watched teams on earth.

Pop-up events are transforming the way brands and retailers connect with consumers. What was once considered a niche and experimental strategy has become one of the most powerful tools in modern retail marketing.

Discounts may attract customers, but experiences are what make them return. As retail becomes increasingly competitive, brands are discovering that memorable events can build stronger emotional connections than…

For years, brands have focused on improving their visibility on Google. Today, the way people search for information is changing.

Social media is entering a new era. For years, brands competed to produce polished content, chase every viral trend and maintain perfectly curated online identities. Today, that approach is losing its impact.

🏆 "Sheep Happens" – Campaign of the Year at the NYF Advertising Awards When more than 50 sheep unexpectedly wandered into a PENNY supermarket in Burgsinn, Germany, most brands would have treated it as a crisis.

In today's crowded digital landscape, capturing consumer attention has never been more challenging. Brands are constantly competing through bold visuals, fast-paced content and endless advertising campaigns.

The fashion industry is evolving rapidly, and so is the way brands showcase and sell their collections.

1-Minute Summary: The sale of Labubus, a popular collectible item, has seen a meteoric rise in recent years, thanks in part to the popularity of gacha mechanics—a form of in-game or real-world random-item purchasing…

A step-by-step case study of the Cracker Barrel rebrand in 2025. See what happened, why the logo change triggered backlash, how the company reversed course, and five branding lessons every marketer should apply.

One Minute Summary Technology giants have embraced evolution over revolution. Adobe’s 2025 identity refresh sharpened its logotype, simplified its palette to black, white and Adobe Red, and codified an adaptable system.

One Minute Summary ALDI has kicked off one of the largest packaging and private label rebrands of the year by putting its own name on nearly every product and introducing its first namesake brand.

Merx Marketing produced and delivered 33 premium roller banners for South & City College Birmingham's 2025 enrolment — on a custom size and a two-week turnaround.

A double win for the Midlands marketing scene: Daniel Nikolla has been named Future Face of Sales, Marketing & Communications by the Greater Birmingham Chambers of Commerce and recognised as Young Professional of the Year at the East Midlands Chamber's Generation Next Awards.