All Marketing knowledge

Greene King has created 'The Beer Tapestry', a pub-based experiential stunt timed to the Bayeux Tapestry's arrival in the UK, turning a cultural moment into brand storytelling.

Hargreaves Lansdown has launched its biggest savings campaign to date, urging people not to tolerate 'inactive banks' that leave cash earning poor returns.

Pladis-owned McVitie's has launched a multi-million-pound 'Together' campaign that leans into nostalgia and Britishness to position the biscuit as social glue.

Welt am Sonntag retired its signature blue bar in a relaunch. Why heritage rebrands should evolve distinctive assets with care - recognition is costly to rebuild.

A thjnk co-founder is leaving to run a brand client-side. Why in-house marketing now poaches agency leadership, and the agency-brand boundary is blurring both ways.

Germany's design-agency sector is growing just ~2%, HORIZONT's ranking finds. Why flat design budgets are a warning to treat brand identity as an asset, not a cost.

Chloé took over a Marais café for a day to launch a fragrance. Why the modern pop-up is a content engine designed for shareability, not just footfall.

Solly Azar's 50th-anniversary campaign is entirely AI-generated. A concrete data point on when generative AI can carry a brand push - and when it can't.

Plenitude picked Hopscotch to activate its arena naming over three years - a reminder that stadium naming rights are only the entry ticket, not the campaign.

Dacia is repositioning the Spring from budget curiosity to credible mainstream EV. Why low price and brand ambition are not opposites - if you invest in the creative.

Lidl put a prime-time actress and a gender-flipping idea behind a private label. Why own-brands are now brand-building in earnest, not just cutting prices.

McDonald's is betting on human service over kiosks and app-pushing after diners defected. Why customer experience is a marketing channel, not an ops afterthought.

Bonobos made a show, not an ad - an episodic sitcom with Jack Quaid. Why brands are behaving like studios, and how to keep the product in the plot.

Cadbury made just five crystal clutches for NYFW - a lesson in how scarcity plus cultural context earns outsized attention when it serves a real brand story.

Cheez-It's 'Couch Committee' imitates the sports-debate shows its fans already binge. A tidy lesson in building renewable content platforms, not one-off spots.

Hilton's 16-year CMO Mark Weinstein is stepping down with no successor named. Why long marketing tenure is an underrated competitive asset.

Old Navy anchored back-to-school on one creator, MrBeast, and traffic to its kids' range jumped 22%. Why creators are becoming the campaign, not the cameo.

Quilter piled a mattress on a mound of cash at King's Cross to dramatise £303bn of idle UK savings. How to turn one statistic into a shareable moment.

Outvertising's first creative-leader CEO signals that inclusion in advertising is regrouping around effectiveness and craft. What it means for brands.

After 21 years championing the effectiveness case for TV, Thinkbox's CMO is stepping down. What it signals for advertisers and total-video planning.