All Marketing knowledge

Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.

Marketing Week's State of Brand in B2B 2026 shows 58.4% of B2B firms increased their brand-building focus this year — yet only a fraction commit to genuinely long-term brand strategy.

Fashion discounter Takko has made TV presenter Michelle Hunziker the face of its AW 2026/27 campaign, breaking across linear TV, streaming, print, OOH and social from 10 September.

A study by Wortliga and Media 4 Nature reviewing hundreds of company websites found the majority of environmental claims would violate the EU's EmpCo directive, which takes effect at the end of September 2026.

The Hamburg soft-drinks maker fritz-kola has filled its long-vacant top marketing job with Marcin Piaseczny, who joins from Bahlsen just after the brand rolled out its new 'why not?' strategy.

Catholic media group Bayard is airing a daily YouTube newscast to cover Pope Leo XIV's visit to France, pooling editorial resources from La Croix, Le Pèlerin and Prions en Église.

French agency Rosa Paris (ex-Rosapark) has recruited art director Paul Grange and copywriter Simon Rizo as a creative pairing, arriving after seven years together at We Are Social.

France's out-of-home leader JCDecaux won the top prize at CB News' annual Grand Prix des Régies, anchored by its viral Céline Dion street-furniture campaign in Paris.

For Pediatric Cancer Awareness Month, Hyundai's Hope on Wheels program launched 'Little Warrior', a campaign centred entirely on young cancer survivors with no vehicles in the creative.

Dunkin' has kicked off its fall campaign by reuniting Baby Spice and Ginger Spice with comedian Rachel Dratch, cast as 'Pumpkin Spice, the long-lost sixth member', paired with a free-drink offer.

Duolingo has debuted a fashion capsule and a New York Fashion Week pop-up built around teaching people to correctly pronounce hard-to-say luxury names like Hermès.

Accenture has appointed Emma Chalwin, currently CMO of Workday, as its new global chief marketing officer, reporting directly to Chair and CEO Julie Sweet.

The Boston Beer Company has appointed Allison Stransky, most recently head of US marketing at Samsung Electronics America, as its new chief marketing officer, effective 12 October 2026.

New research from B2B community Propolis finds most UK business leaders believe marketing overstates its contribution to revenue and needs to speak the language of business.

WPP is looking to offload its London South Bank campus as part of CEO Cindy Rose's 'Elevate28' strategy of real-estate rationalisation and simplification.

Heineken-owned Birra Moretti has named Stanley Tucci its UK and Ireland brand ambassador with an unconventional twist — the star deliberately misses the shoot because he is too busy enjoying life.

Boots has rolled out a new brand platform, 'Give It Some', celebrating life's beautiful and brutal moments and positioning the retailer as a support system across health, beauty and wellness.

Primark has launched a dedicated activewear sub-brand, Primark Form, backed by a VCCP campaign that mocks the po-faced conventions of premium sportswear advertising at a £10 price point.

Sparda-Bank München's 'Oberhammer Oberbayern' music video — its first work with Twentyrising — turns regional pride into its hook, then buys Twitch and TikTok to reach a younger audience.

Ikea and thjnk's 'Gemacht fürs Leben' dramatises durability by following one wardrobe across life stages — a lesson in making an abstract benefit felt, and selling sustainability through emotion.