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Marketing Minute


Connected TV & Streaming Advertising: The UK Guide (Updated Weekly)
A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.
Jul 222 min read


UK Advertising Regulation: The Marketer's Guide (Updated Weekly)
A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.
Jul 222 min read


ASA bans broadband ad that warned of a YouFibre 'price rise rip-off'
The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.
Jul 222 min read


Specsavers evolves 'Should've' for the first time in 22 years
Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.
Jul 222 min read


Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
Jul 222 min read


Comcast's Universal Ads lands in the UK with ITV, Channel 4 and Sky
Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.
Jul 222 min read


Publicis raises its 2026 forecast as Q2 growth hits 4.8%
Publicis Groupe has upgraded its full-year 2026 guidance after posting 4.8% organic growth in the second quarter, extending a run of outperformance built on data, AI and a $3bn acquisition spree.
Jul 222 min read


ASA bans M&M's and Morley's ads in first rulings under new junk food rules
The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.
Jul 223 min read


Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 212 min read


Fewer than a third of Google searches now end in a click
New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.
Jul 212 min read


LinkedIn named the top-performing B2B ad platform, new research finds
New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.
Jul 212 min read


Meta unveils new AI advertising and creative tools at Cannes Lions
Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.
Jul 212 min read


Google Marketing Live 2026: Gemini reshapes search advertising with agentic AI
Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.
Jul 212 min read


Research finds AI disclosure labels have little impact on ad performance
Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.
Jul 203 min read


DMCC Act ushers in tougher rules on fake reviews and hidden fees
New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.
Jul 203 min read


Video budgets hit strongest level in almost two years
Video is the standout winner in the latest IPA Bellwether as marketers back moving-image formats across social and connected TV.
Jul 203 min read


EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 203 min read


Fox to buy Roku in $22bn deal that reshapes connected TV
A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.
Jul 203 min read


CMA forces Google to let publishers opt out of AI Overviews
UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.
Jul 203 min read


Tesco, Waitrose, B&Q and John Lewis join dunnhumby retail media alliance
A new dunnhumby pilot aims to let brands run one campaign across multiple UK retailers at once, tackling retail media's fragmentation problem.
Jul 203 min read
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