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German media owner Ströer is restructuring, appointing an RMS co-executive to lead a unified operation spanning out-of-home, digital, data and technology.

A new Metads installation at Berlin's Potsdamer Platz combines ground-level LED displays with large facade screens to deliver 3D out-of-home, with Nissan and Shark among the first advertisers.

Dentsu X has appointed Claudia Wolffgardt as managing director of its MWO Health division following an organisational restructure.

Former Serviceplan and C3 executives Karsten Krämer and Verena Letzner have launched a new consultancy, Thyrd, adding to a wave of senior talent going independent.

For its latest campaign, DIY retailer Hornbach and agency Heimat TBWA built a working film camera entirely from products found on the store's own shelves.

Dating platform Meetic has taken a deliberately camera-free creative approach in its latest campaign, standing apart from a category built on polished imagery.

Google France is teaming with agency Monks Paris and the French national football team on a marketing effort that ties the tech brand to the country's biggest sporting passion.

French luggage maker Delsey is stretching its brand beyond the suitcase in a new campaign with agency VML, repositioning around travel and lifestyle.

Roche Diagnostics France has appointed agency Angie to handle its corporate communications following a competitive tender.

TikTok France has appointed agency The Source to manage the social strategy for its own brand, which reaches some 30 million French monthly users.

French skincare brand Lierac has paired influencers Sananas and Pounsitime for its 'Glow Fresh' campaign, a cross-generational creator play in a crowded beauty market.

French charcuterie brand Madrange has launched its first advertising campaign with new agency Mouton Noir, a fresh creative chapter for a heritage food name.

France's Union des Marques has updated Oneframe, its reference tool for measuring the carbon footprint of advertising campaigns, extending its reach and harmonising methods.

French natural-products group Léa Nature has appointed Clark Influence to run influencer marketing across its brand portfolio, a sign of how central creators have become to purpose-led brands.

Reuters says a flexible, dynamic paywall is lifting both subscription revenue and advertising performance at once — challenging the idea that the two must trade off.

Google has launched an 'ad detection' tool that lets marketers better assess how their ads actually appear and perform inside Chrome.

Electronic Arts is bundling advertising across its game franchises to make a bigger, simpler pitch to brands chasing gaming's hard-to-reach audiences.

Big Brothers Big Sisters has launched 'Game On', a bold initiative to recruit partners and reach 500,000 young people through sports-based mentoring by 2035.

CNN's new 'Engagement Party', fronted by podcast hosts Audie Cornish and Ari Shapiro, leans into culture and creators to rebuild audience trust.

Spotify's Creative Lab argues that as media formats converge, audio can be the 'common denominator' that ties a brand's presence together across channels.