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Publicis, Omnicom and a resurgent Havas are pulling ahead while WPP resets. Inside the Q3 earnings that redrew the agency power map.

Omnicom posted its strongest quarter since absorbing Interpublic, with growth led by media and the US while creative lagged. What it signals for marketers.

WPP has opened an AI-powered production studio in East London, unifying thousands of creatives into one global content factory. What it means for marketers.

Beauty retailer Douglas has consolidated media planning for all 20 of its European markets with Dentsu's Carat, extending an existing mandate and handing the holding company a notable win amid a fierce German new-business race.

Mercedes-Benz has hired agency creative Gun Aydemir into a newly created in-house Executive Creative Director role as it reviews its Team X agency setup, another data point in the agency-to-brand talent drain.

Klarna's Shower Thoughts is its first international brand campaign in over three years, produced entirely in-house and fronted in Germany by national-team striker Deniz Undav, signalling a decisive move away from agencies.

French grocer Monoprix has awarded its brand and performance communications to Havas Paris and Havas Commerce after a three-month review, a notable win in a market where Havas and Publicis swap big accounts.

WPP named McCann global CEO Tyler Turnbull as CEO of WPP Creative on 9 October, succeeding Jon Cook to lead a combined VML and Ogilvy network as Cindy Rose drops the holdco label.

Regulators waved through Publicis's $2.2bn LiveRamp deal — but only behind a five-year consent order built to stop the holding company weaponising its data.

The Uncommon co-founder and former Grey London chief takes the top honorary role at the design-and-creativity organisation.

A leadership reshuffle at Omnicom Media hands PHD's European business to its former Spain MD and elevates its outgoing EMEA chief to a global role.

The discounter's worldwide creative account has reached a two-horse final round, and its long-standing agency Antoni has already told staff it is out.

2026 reshaped the agency world: Omnicom absorbed IPG, WPP restructured, and mid-size groups went shopping. Here's who's consolidating, why, and what it means for clients.

UK-based, LDC-backed MSQ has acquired US performance and commerce agency January Digital, deepening its data and media capabilities and planting a bigger flag in the American market.

WPP has lined up McCann global chief Tyler Turnbull to run WPP Creative, the holding company's unified creative network, as it beds in the VML-led structure under new group CEO Cindy Rose.

Omnicom Media's Initiative has appointed Sharon Dhillon as its UK chief executive, reinforcing its leadership as the agency pushes for growth.

Stagwell has folded Assembly Global and ADK into a single global network, Stagwell Media, across 50+ markets and built around its AI-powered Machine OS.

WPP's Jon Cook will leave in March 2027 after 30 years, handing the global CEO role at VML to long-time colleague Eric Campbell.

Independent media agency Bountiful Cow has won the brand media account for fresh dog food company Butternut Box after a competitive in-house pitch, taking on above-the-line media strategy, planning and buying.

S4 Capital's Monks has made management changes at Monks Germany and across its European operations, following earlier turbulence at the German unit.