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Marketing Minute
Jung von Matt Wins Hamburg's Transit Account — a Mobility Prize With Digital Teeth
Jung von Matt has won the advertising account for Hamburg's transit authority HVV, with JvM Tech and MaibornWolff also set to rebuild hvv.de — a mobility win with a digital core.
1 day ago3 min read
Havas Paris Launches 'The Creator Society' — and Puts Its Own Money on Creators
Havas Paris has launched The Creator Society, a talent-management arm, pledging to reinvest 5% of its fees into the projects of the creators it signs — a new twist on the agency-creator model.
1 day ago3 min read
LVMH Hands Its APAC Media Account to Publicis — Without a Pitch
LVMH is moving its Asia-Pacific media account from WPP to Publicis from January 2027 — with no competitive pitch — extending one of the luxury giant's deepest agency relationships.
1 day ago3 min read
A Hamburg Agency Turns Its Best Client Projects Into a SaaS Rental Model
Digital agency Curious Company is repackaging past bespoke builds as subscription software modules — a bid to swap one-off project fees for recurring revenue.
2 days ago3 min read
Renault Hands Global Marketing and Brand Strategy to Jean-Pierre Diernaz
Renault has appointed Jean-Pierre Diernaz VP of Renault Brand Global Marketing and Chief Branding Officer across all brands, opening a new phase in its marketing transformation.
2 days ago3 min read
France's Médiaperformances Opens Five European Units in a Retail-Media Land Grab
In-store retail-media specialist Médiaperformances has launched subsidiaries in Spain, Poland, Portugal, Italy and the UK, claiming first-mover status as a pan-European omnichannel player.
2 days ago3 min read
Research Group Ifop Buys Trend House NellyRodi in a Quant-Meets-Foresight Bet
French research group Ifop has acquired Paris trend-forecasting house NellyRodi, fusing survey data and social listening with long-range trend consulting under one roof.
2 days ago3 min read
Five Guys Names Mirimar as Its First Creative AOR, Ending the Word-of-Mouth Era
Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.
2 days ago3 min read
BBDO's Andrew Robertson Takes Over Omnicom Advertising as Troy Ruhanen Retires
Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.
2 days ago3 min read
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