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Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Publicis LMA has renewed its governance, promoting Alice Rinder and Coline Descamps-Dechelette to general management as the Publicis-owned agency looks to step up.

French anti-poverty charity Secours Populaire has refreshed its positioning and voice with Publicis Conseil, sharpening how one of the country's best-known non-profits asks for support.

France's leading property portal is running a reassurance-led brand campaign with Marcel while rolling out AI-powered, natural-language search — a two-track defence of relevance in an AI-disrupted category.

Carrefour and Publicis Conseil have launched a custom Fortnite experience with four mini-games to introduce Gen Z players to jobs behind the food transition, part of the retailer's 'Act for Food' platform.

Publicis has won a mandate to work for insurance giant Allianz Deutschland, extending a remarkable run of global and regional account wins for the holding company.

Omnicom is conducting a detailed post-mortem of its PepsiCo global media loss to Publicis — a rare public look at how a holding company loses a marquee client.

WPP has retained Coca-Cola's global agency business and opted out of the separate North America media review — a steadying win after a punishing year.

Dacia is repositioning the Spring from budget curiosity to credible mainstream EV. Why low price and brand ambition are not opposites - if you invest in the creative.

LVMH is moving its Asia-Pacific media account from WPP to Publicis from January 2027 — with no competitive pitch — extending one of the luxury giant's deepest agency relationships.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

A deliberate identity stretch by Germany's No. 3 telco — and the flagship output of its Publicis/Leo lead-agency era.

Publicis landed PepsiCo's global media business (which spent $3.4bn on advertising in 2025) without a formal pitch, and withdrew from the Coca-Cola global media review to take it.

AXA France and Publicis Conseil have built a campaign around single-parent families, backed by new, concrete support in its accident-of-life cover.

French holding company Publicis has won pharma group Gilead's US media buying, estimated at $344m, unseating IPG in the wake of Omnicom's IPG merger.

Publicis Groupe France has acquired luxury-and-beauty influence agency Point d'Orgue, folding it into Influential to build an end-to-end creator offer.

Publicis Groupe France has acquired Paris influencer agency Point d'Orgue, a bolt-on that industrialises influence marketing inside the holding company.

Publicis Groupe is pitching for both Coca-Cola and PepsiCo simultaneously — an unprecedented conflict bet from Paris that will test whether modern holdcos can genuinely wall off competing accounts.

Publicis Sports has teamed with Travis Kelce and 3 Arts Sports to launch Tekta, a venture helping brands structure and measure NIL sponsorship deals with US college athletes.

LiveRamp shareholders approved Publicis’s $2.2bn acquisition at $38.50 a share, but rejected an $82.6m executive golden-parachute package in a separate advisory vote.