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US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.

US news publishers are spending hundreds of millions a month buying search traffic to offset AI-driven organic declines, with paid-search budgets up 274% in three years.

Comscore has extended its AI Intelligence suite to measure sponsored ads inside ChatGPT — the clearest sign yet that the AI answer box is becoming a media channel.

When a brand as word-of-mouth-rich as Dishoom pays to be found by ChatGPT, AI discovery has crossed from experiment to necessity. Inside the shift from SEO to GEO.

AI search optimisation — often called generative engine optimisation, or GEO — is the practice of making your website easy for AI assistants like ChatGPT, Google’s AI Overviews, Gemini and Perplexity to understand, trust and quote. The winning tactics are not exotic: answer real customer questions clearly, back your claims with statistics and sources, earn mentions on sites the AI already trusts, and keep your business details consistent everywhere. Do that and you can appear

OpenAI officially switches on ChatGPT Ads in France today, 24 August 2026 — one of 31 European markets going live simultaneously in the platform's biggest ad-product expansion to date.

Eurostar has launched an official app inside ChatGPT to search routes, times and fares — a bet on surging AI-driven traffic as agentic search reshapes how travel is booked.

Stanley 1913 is optimising for AI search while keeping AI out of its ad creative, and named Born Social — a useful 'back office vs brand voice' AI framework.

Perplexity blocked Time's AI-agent ads as 'deceptive', an early flashpoint over advertising in the agentic web — and a warning about platform-controlled trust scores.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.

Google has made Search Console ‘platform properties’ global and shipped new Ads controls. The theme: measuring and managing a brand that now lives across other people’s platforms.

Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.

Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.

Your continuously updated guide to how artificial intelligence is reshaping marketing in the UK — from AI ad tools to being found by AI search. Every Marketing Minute story on AI, in one place.

Microsoft's Bing has added AI Visibility Insights to Webmaster Tools, helping brands understand how their content appears in AI-powered search — a sign of a new SEO frontier.

New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.

UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.