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Marketing Minute


Dentsu becomes a ChatGPT ad pioneer — and hands UK brands an AI-search edge
Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.
1 day ago3 min read


Google's Q2 ad revenue jumps 14.5% as AI reshapes Search
Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.
4 days ago3 min read


AI in Marketing: The UK Business Guide (Updated Weekly)
Your continuously updated guide to how artificial intelligence is reshaping marketing in the UK — from AI ad tools to being found by AI search. Every Marketing Minute story on AI, in one place.
6 days ago3 min read


Bing adds AI Visibility Insights as brands scramble to track AI search
Microsoft's Bing has added AI Visibility Insights to Webmaster Tools, helping brands understand how their content appears in AI-powered search — a sign of a new SEO frontier.
Jul 212 min read


Fewer than a third of Google searches now end in a click
New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.
Jul 212 min read


CMA forces Google to let publishers opt out of AI Overviews
UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.
Jul 203 min read
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