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Marketing Minute


Dr Martens hands Arena Media a bigger global brief, uniting brand and performance
Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie
Jul 233 min read


UK HFSS Advertising Rules Explained: A 2026 Guide for Food and Drink Brands
The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.
Jul 224 min read


ASA bans broadband ad that warned of a YouFibre 'price rise rip-off'
The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.
Jul 222 min read


Specsavers evolves 'Should've' for the first time in 22 years
Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.
Jul 222 min read


Comcast's Universal Ads lands in the UK with ITV, Channel 4 and Sky
Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.
Jul 222 min read


ASA bans M&M's and Morley's ads in first rulings under new junk food rules
The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.
Jul 223 min read


UK ad spend set to break £50bn for the first time in 2026
AA/WARC forecasts double-digit momentum carrying the UK advertising market past a landmark £50bn figure in 2026.
Jul 203 min read


UK marketing budgets hold near two-year high — but confidence is slipping
The latest IPA Bellwether shows UK marketing spend still rising in Q2 2026, even as marketers turn more cautious about the year ahead.
Jul 200 min read
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