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ITV posted a 'solid' first half — total ad revenue up 3%, digital ad revenue up 13% and ITVX viewing up 27% — powered by the World Cup, with a £100m buyback and a softer Q3 flagged.

Coral has become Birmingham City’s principal partner — its first front-of-shirt football deal in a century. It’s a neat case study in how gambling sponsorship is being reshaped.

The ASA has banned BoyleSports' 'Bank Builder Jackpot' free-bets promotion as socially irresponsible — ruling that the reward structure itself, not the wording, encouraged repetitive gambling. A precedent every operator should note.

Pets at Home has built a national campaign around 'The Perfect Poo' — a cheeky but genuinely diagnostic sign of the right pet food — turning staff expertise into a talkable idea. Here's the lesson for retailers.

The FCA has launched a £2m nationwide campaign telling drivers they can complain about mis-sold car finance for free — a behavioural-marketing masterclass UK brands can learn from.

Homeware brand Beldray’s first-ever TV campaign, run through ITV’s spend-matching Backing Business scheme, is a template for how UK SMEs can finally afford television.

British Berry Growers’ ‘Fresh Outlook on Food’ campaign spoofs fast-food billboards to expose the out-of-home HFSS loophole — and demand junk-food ad bans near schools.

OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.

DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.

Belvoir Farm has launched its biggest-ever campaign, 'We're Taste Obsessed', with a £1m spend and its first TV ad via Joint. A lesson in premium challenger marketing.

Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.

The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.

The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp

Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili

Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build

Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie

The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.

The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.

Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.

Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.