All Marketing knowledge

Paramount Skydance settles a 12-state antitrust suit with output, US-production and editorial concessions — clearing its ~$110bn Warner Bros. Discovery deal. What consolidation means for advertisers.

A French proposal to ban advertising for glasses and hearing aids has split the optical and audiology sector, pitting big chains against those who say a ban would protect consumers.

The Federal Court of Justice has ruled that DIY chain Obi cannot claim trademark protection for its signature orange, calling the colour a generic signal for hardware stores rather than one brand.

A tribunal has halted a plan by Gisi (Infopro Digital) to cut eight sub-editor roles it argued AI could largely replace, ruling the rollout risked staff health and lacked real-world testing.

The ASA has banned two BrewDog Facebook ads promoting a £19.95 'bottomless beer' deal, ruling they encouraged excessive drinking — a warning shot for every hospitality brand boosting posts on social.

France's Union des Marques has updated Oneframe, its reference tool for measuring the carbon footprint of advertising campaigns, extending its reach and harmonising methods.

From January 2027, every ad on ITV and ITVX must carry subtitles - and ITV is subsidising captioning for smaller advertisers. Here is what it means and what to do now.

In the UK you almost always need someone's permission before sending them a marketing email or text - unless you can tick every box of the 'soft opt-in' exemption. Marketing to other businesses is lighter-touch, but not a free-for-all. And since 5 February 2026 the ICO can fine breaches up to £17.5 million, so a permission-based list isn't just good manners - it's the law. What counts as direct marketing (and why it matters) Direct marketing is any advertising or promotional

Audiotainment Südwest is taking the Hamburg/Schleswig-Holstein media authority to court for refusing to re-tender FM spectrum freed when a rival station went dark.

The ECJ sided with Ikea against a Belgian far-right party that copied its look, ruling that political speech does not give free rein to exploit a famous brand's reputation.

Radiocentre is urging the government to delay any early Freeview switch-off, warning it could push radio transmission costs up more than 50% and threaten station closures.

Grindr has agreed to pay £26m to settle a UK group action from around 12,000 users over alleged data-sharing with ad partners — a landmark warning on the cost of ad-targeting data leaks.

The ASA has banned ads from Thomas Cook, Loveholidays and DialAFlight for unqualified 'eco' hotel claims — here's why bare green words now fail by default and what marketers should do.

A study by Wortliga and Media 4 Nature reviewing hundreds of company websites found the majority of environmental claims would violate the EU's EmpCo directive, which takes effect at the end of September 2026.

Clearcast, the UK's TV-ad clearance body, is extending into digital for the first time with an AI pre-screening tool, iClear, and a human review service, allClear, to check campaigns against the CAP Code.

A GWA survey finds around two-thirds of German agencies view the EU's new AI-labelling rules positively — and the 'advising clients' gap is where the real business opportunity sits.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

The ICO has fined Cardiff firm Elderly Aids Ltd £190,000 for making 758,053 unsolicited marketing calls to TPS-registered people — while selling call-blocking devices.

The ASA banned a Sports Direct 'up to 50% off' Puma ad over an inflated £45 RRP — and Frasers Group is publicly branding the watchdog 'fundamentally flawed'.

The legal battle between WPP and ex-employee-turned-whistleblower Foster has escalated, with the holding company moving to allege misconduct and seek sanctions — putting holdco governance in the spotlight.