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French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.

The FTC, with California and Utah, has sued Hims & Hers for allegedly sharing sensitive health data with ad platforms including Meta and Snap — a stark warning on first-party data in ad targeting.

The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.

In the UK, any influencer content created in return for payment, free products, commission or a commercial relationship must be clearly labelled as advertising — and the clearest label is the word “Ad”, shown upfront. Two regulators enforce this: the Advertising Standards Authority (ASA) through the CAP Code, and the Competition and Markets Authority (CMA) through the Digital Markets, Competition and Consumers Act 2024, which since 6 April 2025 can fine businesses up to 10% o

A government consultation under the Tobacco and Vapes Act 2024 proposes plain white vape packaging, devices in white, black or grey only, and 'simple recognisable' flavour names — directly constraining the sector's core branding levers.

The ASA has banned BoyleSports' 'Bank Builder Jackpot' free-bets promotion as socially irresponsible — ruling that the reward structure itself, not the wording, encouraged repetitive gambling. A precedent every operator should note.

The FCA has launched a £2m nationwide campaign telling drivers they can complain about mis-sold car finance for free — a behavioural-marketing masterclass UK brands can learn from.

From 2 August 2026, the EU AI Act’s Article 50 requires AI chatbots and AI-generated content to be disclosed. UK brands running EU campaigns are in scope — here is a checklist.

British Berry Growers’ ‘Fresh Outlook on Food’ campaign spoofs fast-food billboards to expose the out-of-home HFSS loophole — and demand junk-food ad bans near schools.

Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.

Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.

The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.

Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety

The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.

A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.

The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.

The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.

New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.