All Marketing knowledge

Tesco fashion brand F&F and BBH London have launched 'Whatever You're Dealt', a tarot-inspired autumn campaign built around a custom 78-card deck and a Piccadilly Lights takeover.

German media owner Ströer is restructuring, appointing an RMS co-executive to lead a unified operation spanning out-of-home, digital, data and technology.

A new Metads installation at Berlin's Potsdamer Platz combines ground-level LED displays with large facade screens to deliver 3D out-of-home, with Nissan and Shark among the first advertisers.

French menswear brand Celio and agency Fantasmagorie installed a giant, motion-reactive handbag on Place de la Bastille for 24 hours to launch a linen shirt line — and turned it into 3.6 million views.

After 18 years building Global's commercial engine, chief commercial officer Mike Gordon will step down in 2027, moving to an advisory role as CEO Simon Pitts plots the next chapter.

German rail operator ODEG and agency KNSK are using a relatable 'Mum' figure to nudge passengers toward more considerate behaviour on trains, with humour instead of scolding.

Franco-Swiss land artist Saype has created a giant biodegradable fresco in the Alps to promote the theatrical release of the film 'Heart of the Beast' — experiential marketing at landscape scale.

Former Droga5 creative Mariano Jeger has joined OutFront to launch IRL Studios, betting that in-person, offline marketing gains value as trust in digital erodes.

Quilter piled a mattress on a mound of cash at King's Cross to dramatise £303bn of idle UK savings. How to turn one statistic into a shareable moment.

Edeka planted a five-metre broccoli T-Rex at Berlin's Potsdamer Platz for its 'Survival of the Frischest' push, dramatising that frozen fruit and veg keeps its nutrients — and cuts waste.

Neobroker Scalable Capital is running a cheeky 'Bist du besteuert?' campaign to position itself early for the Altersvorsorgedepot, the state-backed successor to the Riester pension.

France's out-of-home leader JCDecaux won the top prize at CB News' annual Grand Prix des Régies, anchored by its viral Céline Dion street-furniture campaign in Paris.

DMAX has anchored its autumn campaign with giant real-life installations — including a 6.35-metre working lighthouse — in German cities: an unscrollable physical stunt built to be shared.

France's government has launched a prevention campaign against intrafamily and sexual violence in stations and 300 Relay shops — a case study in treating media placement as part of the creative.

A clean case study in fusing wearable/fitness data with digital out-of-home — turning static screens into live competition dashboards.

Guinness swaps the 'V' in 'Lovely' for its harp — turning a 1930s tagline into a flexible, ownable design system. A masterclass in distinctive brand assets.

Brioche Pasquier's Pitch launched a back-to-school push via Les Gros Mots that ditches idealised classrooms for messy childhood reality, aiming to own the daily snack ritual.

Mall giant Simon Property Group is pitching advertisers on first-party location and foot-traffic data from its properties, reframing 'retail media' to include the mall itself.

Dutch better-for-you brand Holie's has entered France with a playful 'Paris in bed' campaign and a Carrefour listing for its no-added-sugar cereals.

Maynards Bassetts launches 'Set the Juice Loose', a £4m VCCP campaign of bold posters and lift takeovers dramatising the sweets' juiciness across five UK cities.