All Marketing knowledge

Edeka planted a five-metre broccoli T-Rex at Berlin's Potsdamer Platz for its 'Survival of the Frischest' push, dramatising that frozen fruit and veg keeps its nutrients — and cuts waste.

Neobroker Scalable Capital is running a cheeky 'Bist du besteuert?' campaign to position itself early for the Altersvorsorgedepot, the state-backed successor to the Riester pension.

France's out-of-home leader JCDecaux won the top prize at CB News' annual Grand Prix des Régies, anchored by its viral Céline Dion street-furniture campaign in Paris.

DMAX has anchored its autumn campaign with giant real-life installations — including a 6.35-metre working lighthouse — in German cities: an unscrollable physical stunt built to be shared.

France's government has launched a prevention campaign against intrafamily and sexual violence in stations and 300 Relay shops — a case study in treating media placement as part of the creative.

A clean case study in fusing wearable/fitness data with digital out-of-home — turning static screens into live competition dashboards.

Guinness swaps the 'V' in 'Lovely' for its harp — turning a 1930s tagline into a flexible, ownable design system. A masterclass in distinctive brand assets.

Brioche Pasquier's Pitch launched a back-to-school push via Les Gros Mots that ditches idealised classrooms for messy childhood reality, aiming to own the daily snack ritual.

Mall giant Simon Property Group is pitching advertisers on first-party location and foot-traffic data from its properties, reframing 'retail media' to include the mall itself.

Dutch better-for-you brand Holie's has entered France with a playful 'Paris in bed' campaign and a Carrefour listing for its no-added-sugar cereals.

Maynards Bassetts launches 'Set the Juice Loose', a £4m VCCP campaign of bold posters and lift takeovers dramatising the sweets' juiciness across five UK cities.

Out-of-home specialist Mediatransports has won the advertising concession for Toulouse Métropole's metro — its third consecutive tender win — consolidating a full digital transit network.

The 2026 Esports World Cup, relocated from Riyadh to Paris, closed as the biggest edition ever — 850 million viewers and 22,600+ ad installations across the city.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.

Out-of-home giant Outfront created a chief data officer role and filled it with IPG/UM veteran Huw Griffiths, as OOH races to prove measurable value against digital.

OOH specialist Mediatransports has won the advertising concession for Montpellier's bus and tram network — roughly 650 ad faces across 185 buses — part of a run of regional transit-media wins.

France's JCDecaux reported 5.7% organic revenue growth in H1 2026, with net profit nearly doubling as digital out-of-home leads — a bright spot in a softer French ad market.

Škoda's new Leo UK campaign turns the háček above the Š — and the ‘shhh’ sound of saying the name right — into a participation-driven brand platform across TV, OOH and social.