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The telecoms giant is monetising something it has always owned: the footfall through hundreds of high-street shops.

Hyundai is launching its new Ioniq 3 electric car in Germany with an out-of-home push, UEFA Champions League sponsorship visibility and a nationwide dealer event, aiming to win European buyers from Chinese rivals.

Sparkasse and Scholz & Friends are scaling 'Mission Neues Sparen' with giant murals and the 'Die Neusparer' series to sell its S-Neo savings proposition to younger Germans.

Network Rail's new campaign 'End of the Line', by agency 23red, takes a hardline, enforcement-led approach to railway trespass, spotlighting drones, sensors and smart CCTV to deter offenders.

French eco-brand Love & Green has launched its first outdoor campaign, via agency BIG Success, building a 'Safe Care' territory around protection as it stretches from baby care into feminine hygiene.

Berlin transit operator BVG and agency GUD stationed bodybuilders at a U-Bahn station to help exhausted Berlin Marathon finishers down the stairs.

Germany's federal road-safety campaign 'Runter vom Gas' returns with motorway posters using children's drawings instead of shock imagery, after the public voted for the gentler route.

The Fondation du patrimoine has appointed agency L'Associé for the launch of its new 'Pass Patrimoine' subscription giving access to 500+ heritage sites, in a mainly OOH campaign.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

German discounter Lidl, via M+C Saatchi, ran a guerrilla out-of-home stunt mocking a viral $60 New York loaf to flex its own price competitiveness in the US.

Meal-kit brand HelloFresh has rolled out an 'À taaable' campaign in France, sending a branded truck through Paris to sanctify the dinner ritual against screens.

George at Asda has rolled out a major autumn womenswear campaign via Lucky Generals, trading up its style credibility with a fashion-week-timed push.

Dyn and Ströer put AI-produced, regionally targeted Handball-Bundesliga highlights on digital street screens from 2026/27 — a glimpse of automated, contextual out-of-home.

A Berlin court says transit operator BVG must keep running Nius ads it tried to pull. Why the ruling is a brand-safety and acceptance-policy wake-up call for out-of-home media.

McDonald's UK and Leo UK relaunch 'World Menu Heist' with nine international items from eight countries across an eight-week campaign — and a lesson in why returning platforms beat starting from scratch.

Île-de-France Mobilités, the authority behind Paris-region transport, has chosen VML for its account — a high-visibility public-sector win with reach across one of Europe's busiest transit networks.

In its debut work since winning the transport authority's account, Jung von Matt turned Hamburg's station floors into a civil-courage prompt — a red line that asks commuters to step up, not stand by.

Immowelt and agency KNSK Berlin sent a floating old-building façade down the Spree to spotlight Berlin's housing crisis days before the city's state election.

In an overnight guerrilla stunt at Munich's Stachus, insurer Die Bayerische projected 'Bist du beraten?' over neobroker Scalable Capital's pension-depot ad, arguing retirement planning needs more than an app.

Cityz Media has renewed its Klépierre partnership for eight more years across 38 French malls and spun up a dedicated Cityz Retail Media unit, while allying with Ocean Outdoor.