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Out-of-home specialist Mediatransports has won the advertising concession for Toulouse Métropole's metro — its third consecutive tender win — consolidating a full digital transit network.

The 2026 Esports World Cup, relocated from Riyadh to Paris, closed as the biggest edition ever — 850 million viewers and 22,600+ ad installations across the city.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.

Out-of-home giant Outfront created a chief data officer role and filled it with IPG/UM veteran Huw Griffiths, as OOH races to prove measurable value against digital.

OOH specialist Mediatransports has won the advertising concession for Montpellier's bus and tram network — roughly 650 ad faces across 185 buses — part of a run of regional transit-media wins.

France's JCDecaux reported 5.7% organic revenue growth in H1 2026, with net profit nearly doubling as digital out-of-home leads — a bright spot in a softer French ad market.

Škoda's new Leo UK campaign turns the háček above the Š — and the ‘shhh’ sound of saying the name right — into a participation-driven brand platform across TV, OOH and social.

Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.

The AA has tied up with Sony's Spider-Man: Brand New Day for a summer campaign by The Gate — a partnership that works because both brands genuinely share one idea: rescue.

Asahi Super Dry's ‘Infinite Can’ takeover of Piccadilly Lights uses AI to generate 400+ unique designs that never repeat — a masterclass in using generative AI to amplify a human artist, not replace one.

Hours after England's exit, EE turned defeat into a purpose-led moment with ‘You Did Us Proud, Yes Boys’ — a masterclass in preparing reactive marketing for the outcome nobody wants.

Allwyn has brought Powerball to Britain with a VCCP-led campaign timed to the World Cup Final — a masterclass in buying shared cultural attention rather than just media.

The FCA has launched a £2m nationwide campaign telling drivers they can complain about mis-sold car finance for free — a behavioural-marketing masterclass UK brands can learn from.

British Berry Growers’ ‘Fresh Outlook on Food’ campaign spoofs fast-food billboards to expose the out-of-home HFSS loophole — and demand junk-food ad bans near schools.

The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp

Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili

One Minute Summary: OOH advertising is thriving again, evolving from static billboards to smart, data-driven digital displays. With $43B in global ad spend, brands leverage real-time targeting and bold creativity to cut through urban noise. The future of OOH lies in merging tech precision with iconic public spectacle. The Global Comeback of OOH Out-of-home (OOH) advertising has been part of cityscapes for decades. From Times Square in New York to Piccadilly Circus in London,